However, there are also tasks that should always be the responsibility of the community manager. The importance of online communities of employees or (potential) customers for the long term is increasing. They are increasingly seen as the ones responsible for binding these groups of stakeholders to the organization in a way that is valuable for both parties. Making a success of this is really a profession in itself. It therefore pays to invest in recruiting the right candidate.
Based on the professional profile (which will be published soon), I describe below 7 essential core tasks as part of good community management.
The community manager is responsible for the concept and positioning of the online community. You can only get a community really active if the foundation is right: a clear goal, knowing who the target group is and a smart and well-considered concept of what the specific community entails. Analyzing this is a continuous process. If a company opts for its own platform, a responsibility (and an analytical role) is added: the activities on the 'outposts' of the community, the channels outside of its japan phone data own platform. Think, for example, of integrating Twitter, LinkedIn groups or Facebook pages with its own online community platform.
2. Advice: internal advisory role
Online communities are formed on social media. One of the tasks that you see recurring with community managers is that of internal advice on the use of social media and the impact of social media on the organization. This can be anything. For example, strategic advice on general developments in the field of social media and how the organization can respond to this. Or advice in the field of communication: how do you, as an organization, enter into discussions with community members and how do you best handle certain complaints and questions online.
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