The potential of SMS Marketing for the banking sector is becoming increasingly interesting. As mobile services are increasingly used by businesses and consumers, the financial industry has seen how this trend could affect its bottom line.
Research has shown that consumers attempted to send more than 400,000 text messages to banking companies' toll-free numbers over a one-year period. Yet only 50% were actually sent.
Therefore, there is a lot of pressure for SMS Marketing services for the banking sector to be used effectively .
Although you should keep in mind that this mobile-first mentality should be present in any current company, regardless of its size or sector. Although banks, in particular, should allow an SMS service that functions as customer service.
Mobile usage is on the rise. And as a result, it is changing the paradigm of customer engagement. Consumers expect to receive information at the right time and on the most convenient device. And to retain customers in the long term, it is therefore crucial for financial institutions to create strategies that incorporate mobile messaging.
SMS Marketing for the banking sector statistics
The key aspects that define the financial industry are the following: qatar number screening security, reliability, efficiency and confidentiality . And SMS Marketing for the banking sector allows for fast, secure, effective and personalized communication.
SMS has become a very powerful tool for banks. In large part because they can use text messages to offer countless services. But why should you take the plunge too?
According to Harris Poll data , 64% of millennials prefer text messaging to voice-based customer service, as does the phone, with its endless wait times.
IDC, for its part, points out that 88% of financial institutions that already incorporate SMS Marketing say that this has had a huge impact on the customer experience.
In fact, the same Harris Poll study indicates that 77% of millennials feel comfortable in companies with text messaging.
Data indicating the importance of SMS Marketing in the banking sector
Incorporating SMS Marketing strategies for the banking sector will provide you with many more advantages . In fact, with this data you will better understand why this service is a necessity for your business:
A study by the Content Marketing Institute shows that unlike emails, SMS messages have higher opening rates. In fact, they are read within 3 minutes of receiving them.
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