Bugaboo demonstrates their product on the website
Posted: Tue Jan 07, 2025 5:22 am
2. Place the correct anchors
If you are not familiar with a product, you automatically look for an anchor point; a comparable product that you are familiar with. This provides a frame of reference and comparison material. Suppose a new type of fuel comes onto the market. Free of hydrocarbons, extremely environmentally friendly and suitable for conventional combustion engines, which can also be produced in abundance. It almost sounds too good to be true, so you look for an anchor point. You currently drive a car on petrol. This will be your starting point with which you will compare the new fuel. What are the costs? How high is the consumption over a certain distance? And is the new fuel available everywhere?
When you introduce a new product online, you can set anchor points yourself with which you want to associate your product. This way you provide support and you set the association you want. Show the old or a similar product and tell what improvements your new product offers in comparison.
3. Demonstrate it
A great way to introduce a new product is to demonstrate how it works. A video demonstration, like Bugaboo does , or a step-by-step plan with beautiful images tell the story. Or use enthusiastic customers who have already discovered the product. Let them tell the story and/or demonstrate how to use it. Because someone else tells it, it comes across more powerfully than when you promote your product yourself. The happy faces of the users also speak volumes: when you have this kenya phone dataproduct, your day can't be ruined!
Bugaboo demonstrates their product on the website
4. Reassure your visitor
It is important to reassure your visitor to gain trust. This can be done in a simple way by using a number of short subordinate clauses. Answer in a list that you can pay safely with you, what your delivery times are and that you have no shipping costs, for example. In the example of Parfum Outlet you see a nice and clear way in which this is applied. Showing awards or quality marks also helps to reassure the visitor.
If you are not familiar with a product, you automatically look for an anchor point; a comparable product that you are familiar with. This provides a frame of reference and comparison material. Suppose a new type of fuel comes onto the market. Free of hydrocarbons, extremely environmentally friendly and suitable for conventional combustion engines, which can also be produced in abundance. It almost sounds too good to be true, so you look for an anchor point. You currently drive a car on petrol. This will be your starting point with which you will compare the new fuel. What are the costs? How high is the consumption over a certain distance? And is the new fuel available everywhere?
When you introduce a new product online, you can set anchor points yourself with which you want to associate your product. This way you provide support and you set the association you want. Show the old or a similar product and tell what improvements your new product offers in comparison.
3. Demonstrate it
A great way to introduce a new product is to demonstrate how it works. A video demonstration, like Bugaboo does , or a step-by-step plan with beautiful images tell the story. Or use enthusiastic customers who have already discovered the product. Let them tell the story and/or demonstrate how to use it. Because someone else tells it, it comes across more powerfully than when you promote your product yourself. The happy faces of the users also speak volumes: when you have this kenya phone dataproduct, your day can't be ruined!
Bugaboo demonstrates their product on the website
4. Reassure your visitor
It is important to reassure your visitor to gain trust. This can be done in a simple way by using a number of short subordinate clauses. Answer in a list that you can pay safely with you, what your delivery times are and that you have no shipping costs, for example. In the example of Parfum Outlet you see a nice and clear way in which this is applied. Showing awards or quality marks also helps to reassure the visitor.