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Businesses can send personalized messages, voice notes, images, and even videos on WhatsApp, which will not only boost the customer experience but also make explaining a much clearer and more engaging experience.

High engagement rates
An app’s notifications ensure that messages are received and seen, leading to much higher levels of engagement than with email. WhatsApp has an app presence of 98% as opposed to email, which can only muster a modicum of a click-through rate within the double-digit range. And this huge difference makes your messages more effective and prompt.

Emails may take significantly longer & live chat on landing pages is not convenient for most people. So, there will always be a need for real-time messaging on an app they use daily. As a result, using WhatsApp to help customers will provide you with a substantial competitive advantage.

Let’s now discuss how you can set up WhatsApp as a channel for customer support.

How to Set Up WhatsApp as a Channel for Customer Support?
Now let’s discuss how can you set up & optimize WhatsApp for customer support to get the optimal results you’re looking for.

If you haven’t done that already, the first step is to choose between the WhatsApp Business App or the Business Platform. If you’re looking for more advanced features and integrations, the WhatsApp Business Platform will be a great option for you. It simply allows you to integrate WhatsApp into your existing systems for a more robust workflow.

So, we are going to discuss how to get started with the WhatsApp Business Platform using Rasayel & set it up for customer service. Now let’s walk you through the steps to follow:

1. Set up WhatsApp Business Platform Account
As a Meta Business Partner, the Rasayel team can onboard your business on WhatsApp in just a few minutes.

Set Up Your WhatsApp Business Platform account indonesia whatsapp phone number in 3 minutes or less!
2. Integrate WhatsApp with CRM
A WhatsApp shared inbox like Rasayel can be integrated with some of the most popular CRMs that customer support teams are using today. So, hook it up and start using your favorite CRM inside WhatsApp without any time waste or endless juggling between multiple apps. Everything will happen from a single interface.

3. Automate common tasks
Integrated your CRM? Good! Now let’s talk about automation over WhatsApp. The next step is to simply automate common tasks like FAQs, and repeated inquiries, and set up WhatsApp auto-replies.

You can do that by building a WhatsApp chatbot with zero lines of code. This bot will handle all the basic repetitive inquiries your team is answering every single day.

4. Customize message templates
As you serve your customers, you will encounter a situation when you have to send proactive messages. But Meta has to approve these messages first. You can create messaging templates for every unique situation to help maintain brand image and solve customer issues quickly.

There are also countless already Approved Message Templates that you can use for reference.

Now you have everything you need to serve your customers over WhatsApp using Rasayel. This was a comprehensive step-by-step guide to setting up WhatsApp for customer support and getting the most out of it.