10 PPC secrets that boost your rankings
Posted: Tue Jan 07, 2025 6:44 am
There are PPC secrets you don’t know yet. The world of PPC is getting different and a lot more fun in 2018. Between Facebook making drastic changes to its News Feed and the “New AdWords Experience” , new advertising platforms, and the continuation of new trends that are still popular from last year, there’s a lot to talk about. Are you ready to learn about the changes, news, and PPC secrets this year brings?
Applying PPC techniques is all about innovating, testing, taiwan number screening measuring, and constantly improving. That means taking advantage of all the latest ad features and formats, exploring new ad networks, and implementing new strategies.
But to do that, you first need to know different ways to apply innovative PPC strategies to your business. Here are some tips to learn these new techniques that will help you achieve a winning strategy.
PPC Secrets of 2018 that you should implement in your strategy
Most articles that talk about PPC trends mention topics like augmented reality, artificial intelligence, new and futuristic targeting options, etc. These are all great and necessary but they don’t really answer the question of what you should do with your PPC campaigns to stay ahead of the curve.
Of course, you need to understand where trends are going, especially to be prepared for them. But what about the PPC secrets hidden in today's campaigns? You need to know what's working today.
Here is a compilation of strategies that worked in 2017 and continue to do so this year. It is without a doubt a series of ideas that you should implement in your next campaigns.
1.- Implement AMP versions for your PPC landing pages
Google-Accelerated-Mobile-Pages
Last September, Google launched an initiative called Accelerated Mobile Pages (AMP) for text ads. AMPs build on existing web technologies to enable incredibly fast page display and content delivery.
This format has already been tested by some news publishers, such as The Guardian and Forbes, and e-commerce websites, for example Zalando and AliExpress. However, they have only done so for organic search. AMP-powered versions of landing pages seem to load instantly. Data says they load about four times faster than regular pages .
Why not use this technique for your CCP landing pages? According to this infographic, every second a website takes to load leads to a 7% reduction in conversion . Furthermore, 53% of mobile site visitors abandon a page if it takes longer than 3 seconds to load.
The data is clear. Since you have to pay every time someone clicks on your ad, you can no longer afford to have slow landing pages. Part of this year’s PPC secrets may be to use AMP to improve loading speed and your campaign in general.
Applying PPC techniques is all about innovating, testing, taiwan number screening measuring, and constantly improving. That means taking advantage of all the latest ad features and formats, exploring new ad networks, and implementing new strategies.
But to do that, you first need to know different ways to apply innovative PPC strategies to your business. Here are some tips to learn these new techniques that will help you achieve a winning strategy.
PPC Secrets of 2018 that you should implement in your strategy
Most articles that talk about PPC trends mention topics like augmented reality, artificial intelligence, new and futuristic targeting options, etc. These are all great and necessary but they don’t really answer the question of what you should do with your PPC campaigns to stay ahead of the curve.
Of course, you need to understand where trends are going, especially to be prepared for them. But what about the PPC secrets hidden in today's campaigns? You need to know what's working today.
Here is a compilation of strategies that worked in 2017 and continue to do so this year. It is without a doubt a series of ideas that you should implement in your next campaigns.
1.- Implement AMP versions for your PPC landing pages
Google-Accelerated-Mobile-Pages
Last September, Google launched an initiative called Accelerated Mobile Pages (AMP) for text ads. AMPs build on existing web technologies to enable incredibly fast page display and content delivery.
This format has already been tested by some news publishers, such as The Guardian and Forbes, and e-commerce websites, for example Zalando and AliExpress. However, they have only done so for organic search. AMP-powered versions of landing pages seem to load instantly. Data says they load about four times faster than regular pages .
Why not use this technique for your CCP landing pages? According to this infographic, every second a website takes to load leads to a 7% reduction in conversion . Furthermore, 53% of mobile site visitors abandon a page if it takes longer than 3 seconds to load.
The data is clear. Since you have to pay every time someone clicks on your ad, you can no longer afford to have slow landing pages. Part of this year’s PPC secrets may be to use AMP to improve loading speed and your campaign in general.