There are many performance marketing strategies for mobility and carsharing companies that can lead you to success. The idea is that they fit perfectly with your overall digital marketing strategy. And that they always make sense with your brand identity.
More and more new brands are emerging around mobility and carsharing due to the demand of users and society. Hence the need to manage advertising and marketing strategies.
Creative, different and attractive strategies. These are some of the best examples of performance marketing strategies for mobility and carsharing companies.
Performance marketing strategies for mobility and carsharing tunisia number screening companies 1.- Develop your brand image well
Get there with Uber
Uber started out as a luxury, then it became a more affordable luxury, and now it is a more everyday form of transportation. The way users use their means of transportation has changed. Hence the need to launch new campaigns.
Performance marketing strategies for mobility and carsharing companies are effective when you have something new to communicate. In this case, this new product philosophy needs to be told.
The 2016 campaign, “ Get there with Uber ,” was created by Bartle Bogle Hegarty and launched in five UK cities: London, Leeds, Manchester, Newcastle and Liverpool.
This campaign includes six creatives like the one in the image above that show both drivers and passengers who use the app daily for different reasons.
Uber marketing chief Rachael Pettit said the campaign represented the evolution of the brand. “ It’s about the rebranding we had earlier in the year – we thought it would be a great opportunity to show our riders and drivers the fact that we have a really different brand image now .”
The ads were designed to communicate the value of Uber as an increasingly essential component of the transportation mix. A different form of mobility that is becoming more and more present in people's lives.
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