Successful Ways to (Invisibly) Chase Away Your Fans

[Arzina333]

My father, a professional painter, always says; art is 1% inspiration and 99% perspiration! I believe the same rule also applies to Facebook marketing . That 99% perspiration represents the preparation and structure that you apply, for example, with a content plan for Facebook. Because who are your fans (demographic factors)? And what are their interests and what is their media consumption behavior? What is the best time to post messages? Where are you going to get your inspiration from (mapping internal and external content sources)? And how do you ensure that you provoke and measure interaction? Or were you secretly planning to leave these issues to your intern?

Take care of your fans, there are fewer of them than you think!
Facebook has used ' Edgerank ', a formula that uses the history (affinity) between the reader and sender, the weight of the post (a photo is good, a link less good) and a decay score based on time, to determine which content the reader will see in the news overview and where (at the top or bottom).



Thanks to Edgerank, there is a lot of pressure on page admins to take their fans more seriously and provide better content. This is old news, but many companies are still unaware of this, as evidenced by the mediocre or downright bad scoring content they distribute to their fans.

I could go on and on about how the Edgerank formula works, or what a content plan should look like, but for this article I decided to limit myself to what you should definitely avoid. Just for fun!

1. Kaboom!!! Get a staggering 10% discount on this fantastic product now!!!
“…Hello? Anyone here?” Filling your fans’ newsfeeds like a new zealand phone data true Billy Mays with mediocre deals, links to your webshop and photos and descriptions of your products, no matter how great they are, in 99% of the cases does not improve the interaction score of your Facebook page. Unless you make Ferraris or are in the cute kitten business , then I’ll give you a chance.



However, this is a controversial point, as a study by ExactTarget (from 2010) showed that 40% of fans liked company pages to receive discounts and promotions. Unfortunately, the researchers did not ask how high the discount has to be before it becomes interesting and how long before they get tired of constantly receiving offers. It is a fact that 'freebies' such as samples and coupons score well.