Do you know the value of carrying out digital marketing actions to attract students? The importance of digital marketing in today's world is well known. From organizations themselves to schools, users are on digital and social platforms. Hence the need to create digital marketing actions to attract students.
The channels used are varied, from email to social media. In united states of america number screening particular, it is in the education sector that special emphasis must be placed on these social media, especially since young students are on Instagram, Snapchat, WhatsApp and other social networks.
However, if your goal is to attract students or pupils from a school, you will have to create a roadmap first . It is necessary to come up with a digital marketing strategy to attract students and set objectives to meet. If you do not have a specific goal, you will hardly achieve your objectives in the long term.
The reality of the education sector in digital marketing
Digital marketing to attract students
There are two clearly differentiated but particularly important realities. On the one hand, the enormous competition of educational institutions, especially with the arrival of IEs, Distance Education. This situation has influenced all centers to generate their own digital marketing strategies to attract students, boost their businesses and, thus, try to achieve positive results.
It has undoubtedly become the star sector on Google, since keywords related to education are in huge demand .
As a result, it is difficult to differentiate yourself from the rest. This is why taking action in digital marketing is essential to be able to solve these issues and obtain the best results so that your institution appears in the first results on Google.
Digital marketing in the education sector based on data
According to studies conducted by Rock Content called EduTrends 2016 , 81% of IE invest in digital marketing . Also, of that 81%, 41.7% reserve 10% of their budget for actions related to digital marketing.
This is because the user, in this case the student, is present on these social platforms. Therefore, if you want to capture their attention, it is important that you have an adequate online presence .
A student who wants to look for a course or a master's degree will first browse the Internet to find it. Young people spend almost all day online and look for instant answers to the questions they ask themselves.
The Internet thus becomes the ideal place for institutions to generate new business opportunities. But do you know exactly which social platforms your students use? This is key to generating more efficient communication between the two.
The social platforms where your students move
Digital marketing to attract students
In the studies carried out by IAB Spain , a clear winning social platform is observed, regardless of the device used. Whether from a computer, mobile phone or tablet, Facebook is consolidated as the most used social network by Spanish users.
In second place is YouTube, one of the channels that has grown the most in recent years. Video marketing is thus positioned as the most used format by companies due to its engagement with the audience.
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