10 ways to turn your blog into a lead generator
Posted: Tue Jan 07, 2025 8:35 am
Who wouldn't want to turn a blog into a powerful lead generator ? A blog is one of the best and most powerful tools for achieving organic positioning on the Internet. In other words, anything is possible.
HubSpot 's annual study on the state of Inbound Marketing in 2016 points out the following: 41% of brands that employ content marketing strategies have obtained a very positive ROI. Therefore, it is proven that turning a blog into a lead generator, which in turn generates conversions and achieves results. Another thing is knowing how to shape this entire process.
Let's keep reviewing.
A blog is also the best friend of linkable content, which will afghanistan number screening give a boost to the traffic generated within your website. It is also the perfect catalogue to reinforce your brand, show your professionalism, share information and knowledge and establish relationships.
However, your goal will always be to turn a blog into a lead generator that will later convert to make a profit. But how do you do it?
You should know that regardless of the different advertising platforms that exist, the blog remains the main source of lead generation. So much so that if you look at WebDAM ’s graph you can see that brands that blog constantly generate 67% more leads than those that don’t.
Turning a blog into a lead generator step by step 1.- Define who you are writing for
Turning a blog into a lead generator
The first rule of creating content, besides having clear objectives, is to define your audience and speak their language. But what does language mean?
It's not about speaking in English or Spanish, but about using the jargon that each target uses. In other words, you will create different content and present it in a different way if you focus it on an audience that works in medicine than on one that works in the hospitality industry.
You need to communicate in a way that your readers want to be communicated with. But how?
You need to create a profile, know the socio-demographic data, interests, goals and desires of your potential audience. And this is where the figure of the Buyer Persona becomes indispensable.
HubSpot 's annual study on the state of Inbound Marketing in 2016 points out the following: 41% of brands that employ content marketing strategies have obtained a very positive ROI. Therefore, it is proven that turning a blog into a lead generator, which in turn generates conversions and achieves results. Another thing is knowing how to shape this entire process.
Let's keep reviewing.
A blog is also the best friend of linkable content, which will afghanistan number screening give a boost to the traffic generated within your website. It is also the perfect catalogue to reinforce your brand, show your professionalism, share information and knowledge and establish relationships.
However, your goal will always be to turn a blog into a lead generator that will later convert to make a profit. But how do you do it?
You should know that regardless of the different advertising platforms that exist, the blog remains the main source of lead generation. So much so that if you look at WebDAM ’s graph you can see that brands that blog constantly generate 67% more leads than those that don’t.
Turning a blog into a lead generator step by step 1.- Define who you are writing for
Turning a blog into a lead generator
The first rule of creating content, besides having clear objectives, is to define your audience and speak their language. But what does language mean?
It's not about speaking in English or Spanish, but about using the jargon that each target uses. In other words, you will create different content and present it in a different way if you focus it on an audience that works in medicine than on one that works in the hospitality industry.
You need to communicate in a way that your readers want to be communicated with. But how?
You need to create a profile, know the socio-demographic data, interests, goals and desires of your potential audience. And this is where the figure of the Buyer Persona becomes indispensable.