Fast food multinational McDonald's has appointed Morgan Flatley as its new Chief Marketing Officer (CMO), replacing Alistair Macrow . This move has been accompanied by other appointments in what McDonald's has officially called "Leadership Updates", which has seen the appointment of Tariq Hassan as the brand's CMO in the United States.
"Flatley is a professional with a recognized strategic vision"
"Flatley is a recognized professional with a strategic vision and acumen bahrain number screening for building iconic brands. In recent years, she has played a key role in advancing McDonald's customer-focused strategies, which she joined in 2017," the company explained in the statement where the corporate changes are included.
Thus, this sequence of changes also includes the change of Paul Pomroy , CEO of McDonald's in the United Kingdom and Ireland, who will assume the role of Corporate Executive Vice President for International Operations , a division that groups together the company's most mature markets and a role that until now was performed by Manu Steljaert , now Global Director of Clients.
Morgan Flatley will replace Alistair Macrow , who has served as McDonald's CMO since June 2020 , when he was given responsibilities related to global menu strategy, brand, insights and marketing, as well as contributing to the company's career plans.
"Our most valuable asset is our people, which is why we pride ourselves on our ability to promote promotions within our structure. We want to continue providing opportunities that strengthen our McFamily," the company claimed in the statement, where it highlights that its focus will continue to be "developing the best talent pipeline in the business so that we can continue to strengthen our Arcos in an increasingly competitive environment .
Appointments effective November 1
As for the order in which the changes will occur, Hassan, the new chief marketing officer for the United States, will assume his role on September 27, while the rest of the appointments will take effect on November 1. “ Today’s announcement reflects our commitment to developing a cast of customer-focused leaders who can ensure that the McDonald’s brand is not only relevant for this generation, but for those to come ,” wrote Chris Kempczinski, CEO of McDonald’s , through his LinkedIn account.
For Flatley , the new global CMO, this is another step in a career of continuous ascents that in recent years has been linked to the leadership of customer service at the chain. Under her leadership, successful campaigns such as “ Famous Orders” have been carried out, menus created by celebrities such as Travis Scott or the K-pop group BTS and which have allowed the chain to boost sales in recent months.
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