How to create emotion in a content strategy?
Posted: Tue Jan 07, 2025 9:39 am
Content strategy is nothing more than the basic pillar of a good inbound marketing strategy. Its goal is to bring the customer to you. The method is a multi-level digital strategy consisting of content, social networks and an SEO strategy. But how do you stand out from the mass of content? Through the quality of your content, a good SEO and social media strategy? This is no longer enough to stand out, you have to succeed in creating an emotion so that a person engages with your brand.
Creating emotion in a content strategy can take different forms because each format has its specificities. Creating emotion through written content, a video or an infographic is different. These three formats do not have the same objective, but they arouse a positive or negative emotion.
Your goal is to create a positive emotion in order to provide a pleasant customer experience and thus generate more leads. Let's see together how to create an emotion in a content strategy?To create a real positive emotion, you have to stand out from your competitors in order to generate real interest. Today, the massification of data requires companies to do real research work. You can't say the same thing as your neighbor. So yes, the topics covered are often the same, but the personal touch of the company and the author are essential.
The research phase for writing content involves several points which are:
Know the competition's content in order to always bring a little more than them
Find numbers , statistics showing the truth of your words. c level contact list
See if the topic is relevant . That is, if it is likely to interest your buyer personas and if the topic meets their expectations.
Know whether or not the topic interests your community on social networks. You also have to take into account whether the hashtag is present. Because if you don't have a large community, there's no point in inventing words that only you will know.
Take an interest in the number of web requests for the keyword . If it is close to zero, is it necessary to position yourself on it? Conversely, a request with high competition is more difficult to conquer, especially on keywords such as Big Data for example.
The research phase also involves the question of keywords, which is an essential SEO strategy for your visibility. The research phase for developing content is essential for two reasons:
A first to avoid writing just anything and therefore remaining faithful to reality.
A second to be able to create value-added content to arouse emotion and generate leads.
Creating emotion in a content strategy can take different forms because each format has its specificities. Creating emotion through written content, a video or an infographic is different. These three formats do not have the same objective, but they arouse a positive or negative emotion.
Your goal is to create a positive emotion in order to provide a pleasant customer experience and thus generate more leads. Let's see together how to create an emotion in a content strategy?To create a real positive emotion, you have to stand out from your competitors in order to generate real interest. Today, the massification of data requires companies to do real research work. You can't say the same thing as your neighbor. So yes, the topics covered are often the same, but the personal touch of the company and the author are essential.
The research phase for writing content involves several points which are:
Know the competition's content in order to always bring a little more than them
Find numbers , statistics showing the truth of your words. c level contact list
See if the topic is relevant . That is, if it is likely to interest your buyer personas and if the topic meets their expectations.
Know whether or not the topic interests your community on social networks. You also have to take into account whether the hashtag is present. Because if you don't have a large community, there's no point in inventing words that only you will know.
Take an interest in the number of web requests for the keyword . If it is close to zero, is it necessary to position yourself on it? Conversely, a request with high competition is more difficult to conquer, especially on keywords such as Big Data for example.
The research phase also involves the question of keywords, which is an essential SEO strategy for your visibility. The research phase for developing content is essential for two reasons:
A first to avoid writing just anything and therefore remaining faithful to reality.
A second to be able to create value-added content to arouse emotion and generate leads.