"OuiLàLà" is the nickname chosen for Ouigo's high-speed trains
Posted: Tue Jan 07, 2025 9:45 am
The trains of Ouigo, a rail transport operator that started its activity in Spain last month, already have a nickname. " OuiLàLà" has been the winning name of the digital challenge launched by the company under the label "Ouigo Nickname", an action that responds to the tradition that exists in the sector of naming trains with different nicknames that are mainly belarus number screening based on characteristics such as shape, colour or the services they offer, such as double height.
Ouigo took advantage of the creativity of sports commentators for his search
On the occasion of the end of La Liga, the French company launched a campaign through Twitter in collaboration with sports journalists Manolo Lama , narrator on Cope and presenter of El Golazo de Gol , among others; and Edu Polo , journalist from Mundo Deportivo or Vamos , among others; who spread the proposal through their social networks and in some of the programs that collaborated on the proposal, which quickly obtained feedback from users. With this action, Ouigo took advantage of the creativity of sports narrators, accustomed to naming players of any discipline in a thousand ways.
Among the proposals received in response to the call for names for Ouigo trains, there are all kinds of approaches. Shortly after the challenge was launched, one user suggested “Ouigonetas” , a comment that also served to start a conversation about how the first weeks of service have been for the first operator to start its activity after the liberalisation of the railway sector.
There are also users who have contributed temporary proposals and have even redesigned the company's logo, which they have renamed "Ouija", a "Nickname Ouigo" for Halloween.
Finally, the winning proposal was "OuiLàLà", in allusion to the popular French expression "Oh là là" - used as an interjection or expression of surprise - an approach on which other proposals such as "El expreso veloz galo" were also based .
Ouigo took advantage of the creativity of sports commentators for his search
On the occasion of the end of La Liga, the French company launched a campaign through Twitter in collaboration with sports journalists Manolo Lama , narrator on Cope and presenter of El Golazo de Gol , among others; and Edu Polo , journalist from Mundo Deportivo or Vamos , among others; who spread the proposal through their social networks and in some of the programs that collaborated on the proposal, which quickly obtained feedback from users. With this action, Ouigo took advantage of the creativity of sports narrators, accustomed to naming players of any discipline in a thousand ways.
Among the proposals received in response to the call for names for Ouigo trains, there are all kinds of approaches. Shortly after the challenge was launched, one user suggested “Ouigonetas” , a comment that also served to start a conversation about how the first weeks of service have been for the first operator to start its activity after the liberalisation of the railway sector.
There are also users who have contributed temporary proposals and have even redesigned the company's logo, which they have renamed "Ouija", a "Nickname Ouigo" for Halloween.
Finally, the winning proposal was "OuiLàLà", in allusion to the popular French expression "Oh là là" - used as an interjection or expression of surprise - an approach on which other proposals such as "El expreso veloz galo" were also based .