Types of targeting
Posted: Tue Jan 07, 2025 10:08 am
Depending on the objectives and advertising channels, the following types of targeting are distinguished:
Thematic targeting. The advertiser's ads are displayed on sites dedicated to a specific topic. For example, sneaker ads on a football information resource.
Geotargeting (or Geotargeting). Advertisements are seen by residents of a specific region, one or several cities at once. Here the audience is distinguished by geographic location.
Contextual targeting. Shows ads based on search queries on the czech republic telegram Internet. The name "contextual advertising" is more common.
Socio-demographic targeting. Takes into account such parameters as gender, age, and income level of users.
Behavioral targeting. Uses a mechanism that collects data on all user actions. Targeting is launched based on data on favorite places, tourist routes, views and purchases of certain products. For example, if you recently searched for an orthosis for your grandmother online, you will continue to see ads for medical and orthopedic products for some time.
Retargeting. Advertising offers are seen by users who have already visited your site. Information about the visitor is tracked by cookies, after which a special ad is created. Retargeting is used mainly in banner advertising. It is divided into regular and dynamic.
Banner
We have listed the most common types of targeting. There is also direct and indirect targeting. Direct targeting is designed for an audience that is directly interested in your product. Indirect targeting is aimed at potential buyers of similar and related products or services to the advertised product.
Targeting examples
The answer to the question of what targeting is will be incomplete without illustrative examples of its work. Let's consider examples of targeting in social networks for an online store of premium furniture and home accessories, as well as a service for connecting online cash registers.
Online furniture store
The store has four showrooms in Moscow and St. Petersburg, as well as an online store with delivery to the regions. The average customer bill reaches 40 thousand rubles. Furniture made of high-quality acacia and oak wood, natural fabrics, cotton and wool. The products are designed for people with a stable high income who prefer to furnish their interior themselves, as well as for professional designers.
After collecting and analyzing the data, the audience was divided into three main segments:
Businessmen. Men and women aged 25-55, owners of restaurants, beauty salons and other types of businesses. They choose furniture for a commercial space;
Thematic targeting. The advertiser's ads are displayed on sites dedicated to a specific topic. For example, sneaker ads on a football information resource.
Geotargeting (or Geotargeting). Advertisements are seen by residents of a specific region, one or several cities at once. Here the audience is distinguished by geographic location.
Contextual targeting. Shows ads based on search queries on the czech republic telegram Internet. The name "contextual advertising" is more common.
Socio-demographic targeting. Takes into account such parameters as gender, age, and income level of users.
Behavioral targeting. Uses a mechanism that collects data on all user actions. Targeting is launched based on data on favorite places, tourist routes, views and purchases of certain products. For example, if you recently searched for an orthosis for your grandmother online, you will continue to see ads for medical and orthopedic products for some time.
Retargeting. Advertising offers are seen by users who have already visited your site. Information about the visitor is tracked by cookies, after which a special ad is created. Retargeting is used mainly in banner advertising. It is divided into regular and dynamic.
Banner
We have listed the most common types of targeting. There is also direct and indirect targeting. Direct targeting is designed for an audience that is directly interested in your product. Indirect targeting is aimed at potential buyers of similar and related products or services to the advertised product.
Targeting examples
The answer to the question of what targeting is will be incomplete without illustrative examples of its work. Let's consider examples of targeting in social networks for an online store of premium furniture and home accessories, as well as a service for connecting online cash registers.
Online furniture store
The store has four showrooms in Moscow and St. Petersburg, as well as an online store with delivery to the regions. The average customer bill reaches 40 thousand rubles. Furniture made of high-quality acacia and oak wood, natural fabrics, cotton and wool. The products are designed for people with a stable high income who prefer to furnish their interior themselves, as well as for professional designers.
After collecting and analyzing the data, the audience was divided into three main segments:
Businessmen. Men and women aged 25-55, owners of restaurants, beauty salons and other types of businesses. They choose furniture for a commercial space;