Event marketing: how do you tackle it? And why is it important to participate in events, even for smaller companies? In this episode of Webwatching I speak with Deborah Carter, director of sponsorships and marketing at PICNIC Network. She gives interesting tips and shares her experiences with event marketing .
Showing why people should come to your event seems obvious, but it isn’t always. It’s important to emphasize what people could get out of your event. Why should people make the effort to travel and spend money on your event? What makes your event different from other events? How do you differentiate yourself from other events? Communicate that message clearly.
Crowdsource your event
Use social media , online forums and blogs to sweden phone data spread the word about your event. Let other people talk about your event without doing all the promotion yourself. Encourage your
images is not only happening on Facebook, but that there is a real trend going on. Images are therefore becoming increasingly important to profile yourself as a brand, product or organisation with your target group.
As a company, you can respond to this by creating images that people want to share. This increases the findability and visibility of your brand, product or organization. But what are images that people like to share? In this article I will give tips & tricks to optimize your image content in order to improve the shareability via social media.
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