61% of EMEA marketers have adopted mobile- first strategies in 2020, according to new research from the Mobile Marketing Association (MMA) in collaboration with WARC. Only 17% have chosen not to prioritise their strategies for mobile formats.
This data represents a major step forward compared to that obtained in 2019, when only 50% of professionals preferred to adopt mobile-focused strategies and 25% chose not to prioritize their strategies for this format.
On the other hand, although the coronavirus has truncated part cayman islands number screening of the strategies of professionals by seeing their budget reduced, mobile marketing has proven to be one of the most successful and most profitable. This is, in part, due to the popularity that mobile games have had in the midst of the pandemic and the rise of social networks such as TikTok.
With a 0.1 second improvement in loading time, there is an 8% increase in conversions
The challenge of mobile user experience
As noted by the MMA and WARC , more and more professionals are opting for mobile strategies, but they must first focus on improving their user experience on this channel, as highlighted in the report.
The reason is clear: with the expansion of technologies and continuous improvements, users expect a good browsing experience from the site. In fact, according to Deloitte Digital , a 0.1 second improvement in loading time leads to an 8% increase in conversions for small businesses.
- Board index
- All times are UTC
- Delete cookies
- Contact us