The "Animal Crossing" phenomenon and its advantages for brands during quarantine
Posted: Wed Jan 08, 2025 3:37 am
There are more and more examples that consolidate virtual environments as an alternative to the physical world in the new normal after the coronavirus . Among them, the popularity of the Nintendo video game “Animal Crossing: New Horizons” which several brands are already betting on.
For example, the owner of Sentosa Island in Singapore , Sentosa Development Corporation (SDC), has launched the game "Sentosa Crossing" creating a kind of branded island where those confined at home by confinement can spend some time relaxing.
Sentosa Island in Singapore has created a kind of "branded island" in the game
Sentosa Crossing uses the island's attractions to draw players costa rica number screening in and encourage them to explore the land. Players who want to take part must have a subscription to the online game and answer the brand's weekly question to be able to enter the island. The game, created by Sentosa agency BBH , consists of a series of virtual events and activities spread across the island such as the Sentosa Beats Party, Sunset Therapy or the Sentosa Cocktail Club. It also features virtual yoga sessions .
“Through our virtual offerings, we would like to encourage everyone to make time for an island getaway during these challenging times as rest is important for mental wellbeing ,” said Lynette Ang, Chief Marketing Officer of Sentosa Development Corporation.
“By exploring these leisure experiences, guests can also be inspired with ideas for future trips to Sentosa. We are planning to offer more innovative leisure options for our guests and look forward to welcoming everyone back soon ,” he added.
Animal Crossing's success during quarantine
The "Animal Crossing" game has already become a digital icon of the coronavirus era with great results for Nintendo , which has managed to boost sales during the quarantine. According to figures released by the company itself, in the wake of the COVID-19 crisis, Nintendo Switch sales now exceed 55 million units . In the last quarter alone, Nintendo sold almost 3.3 million units.
As for the game, Animal Crossing New Horizons has sold 11.7 million units in the first quarter of 2020. Figures that show that, when we have to stay inside the house, video game consoles are the new meeting place.
For example, the owner of Sentosa Island in Singapore , Sentosa Development Corporation (SDC), has launched the game "Sentosa Crossing" creating a kind of branded island where those confined at home by confinement can spend some time relaxing.
Sentosa Island in Singapore has created a kind of "branded island" in the game
Sentosa Crossing uses the island's attractions to draw players costa rica number screening in and encourage them to explore the land. Players who want to take part must have a subscription to the online game and answer the brand's weekly question to be able to enter the island. The game, created by Sentosa agency BBH , consists of a series of virtual events and activities spread across the island such as the Sentosa Beats Party, Sunset Therapy or the Sentosa Cocktail Club. It also features virtual yoga sessions .
“Through our virtual offerings, we would like to encourage everyone to make time for an island getaway during these challenging times as rest is important for mental wellbeing ,” said Lynette Ang, Chief Marketing Officer of Sentosa Development Corporation.
“By exploring these leisure experiences, guests can also be inspired with ideas for future trips to Sentosa. We are planning to offer more innovative leisure options for our guests and look forward to welcoming everyone back soon ,” he added.
Animal Crossing's success during quarantine
The "Animal Crossing" game has already become a digital icon of the coronavirus era with great results for Nintendo , which has managed to boost sales during the quarantine. According to figures released by the company itself, in the wake of the COVID-19 crisis, Nintendo Switch sales now exceed 55 million units . In the last quarter alone, Nintendo sold almost 3.3 million units.
As for the game, Animal Crossing New Horizons has sold 11.7 million units in the first quarter of 2020. Figures that show that, when we have to stay inside the house, video game consoles are the new meeting place.