The importance of recovering the basics for the future

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You can watch the conversation between Kerman Romeo, Senior Brand Manager at Seagram's, and Javier Guadiana, CEO & Founder of Reason Why, here:


When the state of emergency was declared and teleworking croatia number screening went from being a privilege to an obligation, Kerman Romeo, Senior Brand Manager at Seagram's, felt like that starting player who is sent to the bench without really knowing why. “The first reaction is to throw the bottle or hit people ,” says Kerman, making a comparison with his profession and that feeling that “projects were going to fall through . ”

Confinement has highlighted the need for the most basic actions
However, after two weeks of confinement, this Basque publicist and loyal follower of Athletic Bilbao realized that he was “living something much more important than you as an individual” , and that now it was time to recover what was truly important: the most basic things .

“Basic seems like a pejorative word, but without basics nothing works,” admits the Pernod Ricard creative . “A blow like this repositions you .” For Kerman, like many others, this moment has “served to reflect on the professional aspect, but also on the personal one .” And since what is behind advertising are people, Kerman Romeo and Javier Guadiana came to the conclusion - in their live conversation on Instagram - that the coronavirus, confinement and losing certain basic aspects has created an opportunity for people and brands to rethink “who we are .