Atresmedia brings back Francisco Vaquero as Director of Corporate Marketing

[sakib30]

Atresmedia has added Francisco Vaquero to its Marketing department as the company's Corporate Marketing Director .

He has also worked at Carat and The Story Lab
Vaquero worked for the Atresmedia group between 2001 and 2003 as marketing manager for Antena3. An economist by training and a publicist by profession, he has a career in the marketing, advertising and television sectors, as well as being a specialist in Branded Content.

He has worked in marketing departments for brands such as cyprus number screening Procter & Gamble and Diageo, in media outlets such as Antena 3 itself, and in advertising and consulting agencies. These include Aftershare.TV, Carat and The Story Lab. Throughout his professional career he has been the creator and producer of strategic concepts, innovative content and formats. He is also a lecturer, teacher, radio contributor and creator of television formats such as ' Feliz año Neox ' and “ Fix You ”.

Compared to 2018, the report notes that the penetration of newspapers, supplements, magazines and radio has fallen slightly, while television consumption remains practically the same.

Outdoor, cinema and the internet have been the only media to register significant growth in their audience evolution in 2019, compared to the previous year.