For the period from October 2023 to April 2024 the following were received
Posted: Wed Jan 08, 2025 3:56 am
- Search campaigns in English and Russian on Google Ads targeting users searching for online pizza ordering.
- Display Network campaigns and Performance Max campaigns in Google Ads, targeting different audience segments with an emphasis on fast delivery.
- Campaigns to reach and attract traffic to the site through Meta Ads, using Meta Pixel to track conversions.
- Campaigns for the application for installation and actions of ghana telegram already registered users in the application
Tools and Analytics
To evaluate the effectiveness of our campaigns, we used Google Analytics and AppsFlyer, which allowed us to accurately measure key performance indicators and optimize advertising activities in real time.
We are confident in the accuracy of the results obtained, since we regularly requested information about orders and their quality from our colleagues at Dodo and “checked our watches” - this is important to do regularly when promoting projects.
Challenges to overcome
One of the key challenges was overcoming the language barrier due to the lack of support for the Armenian language in Google Ads. The solution was to use texts in Armenian written in Latin, which made it possible to effectively bypass this limitation and achieve high returns on advertising campaigns. It is important to note that with this approach, the risk of blocking impressions is still present, so our team carefully monitors compliance with all rules and recommendations of the platform and regularly optimizes advertising campaigns.
The task of building loyalty in a new region for the brand required us to take a creative approach and develop unique campaigns aimed at increasing the recognition of Dodo Pizza and forming a positive perception of the brand among the residents of Yerevan.
- Display Network campaigns and Performance Max campaigns in Google Ads, targeting different audience segments with an emphasis on fast delivery.
- Campaigns to reach and attract traffic to the site through Meta Ads, using Meta Pixel to track conversions.
- Campaigns for the application for installation and actions of ghana telegram already registered users in the application
Tools and Analytics
To evaluate the effectiveness of our campaigns, we used Google Analytics and AppsFlyer, which allowed us to accurately measure key performance indicators and optimize advertising activities in real time.
We are confident in the accuracy of the results obtained, since we regularly requested information about orders and their quality from our colleagues at Dodo and “checked our watches” - this is important to do regularly when promoting projects.
Challenges to overcome
One of the key challenges was overcoming the language barrier due to the lack of support for the Armenian language in Google Ads. The solution was to use texts in Armenian written in Latin, which made it possible to effectively bypass this limitation and achieve high returns on advertising campaigns. It is important to note that with this approach, the risk of blocking impressions is still present, so our team carefully monitors compliance with all rules and recommendations of the platform and regularly optimizes advertising campaigns.
The task of building loyalty in a new region for the brand required us to take a creative approach and develop unique campaigns aimed at increasing the recognition of Dodo Pizza and forming a positive perception of the brand among the residents of Yerevan.