Copenhagen Metro Talks About Speed ​​With Humor

[sakib30]

What girl returning from a party late in the morning hasn't encountered a group of kids on the subway who are disrupting her journey home? The Copenhagen subway presents these types of situations that subway users can easily identify with, in a humorous and fun way.

The campaign seeks to make the viewer feel identified
The campaign, directed by Peter Harton, director of the multinational music and video production company Great Guns, consists of two different ads . In the first, “Morning Tremens”, the protagonist is a girl who decides to take the subway to go home after a long night of partying. She gets a seat surrounded by some excited boy scouts who decide to eat hard-boiled eggs and strong cheese next to her. Fortunately, the discomfort will not last long, as indicated by the final message of the spot , which promotes the high-speed line of the new Cityringen.

In the second advertisement , “Goth Life”, the situation is similar. In this case, the protagonists are two gothic characters who are in the same carriage as a group of singers who are a bit cheesy for their style, and who make them uncomfortable during the trip.


Hjaltelin Stahl was the creative agency and Pegasus Productions ecuador number screening was the producer of the campaign.

Campaign Fact Sheet
Creative Agency: Hjaltelin Stahl
Copywriter: Kenneth Kaadtmann
Art Director: Cecilie Öberg
Account Manager: Sandra Amalie Lacoppidan
Production Company: Pegasus Productions
Director: Peter Harton
Executive Producer: Cille Silverwood-Cope
1st AD: Nikolaj Storgaard Mortensen
DOP: Jens Maasbøl
Stylist + Production Design: Jane Marshall Whittaker
Make-up: Tommy Hairwerk
Editor: Anders Jon
Sound Design: Ole Kristian Krogstad
Colourist: Lasse Marcussen
Production Manager: Sara Jürs Schmidt
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