Mobile search behavior

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Benefits of responsive design
When you think about it, using responsive design is also the most logical choice. A mobile website is in most cases a simplified version of the normal website. From the perspective of the bots, it is logical to want the same information in a simpler form. Google indicates that with responsive design, both the normal and the mobile bot read the same HTML. The difference is only in the visual representation of a website. Another important advantage for SEO marketers is that responsive design works from the same URL. You no longer have to worry about content that is placed in the same form on both the main and a sub-domain. A third advantage is that the value (links, pagerank, etc.) of the main domain is taken into account for the position of the mobile website within the various search engines.



Visit the above website and enlarge or reduce your browser. You don't have to go there with a mobile phone to see what the result will be. And here is a second example of responsive design .


Many believe that mobile users are moving around while surfing the web. However, recent figures (from the US) show that 60% of mobile surfing is done at home or at work. In total, 20% of all searches on Google are done by mobile users. One caveat to these figures is that the iPad (which has a full browser) is considered mobile by Google.

In most cases, mobile search behavior will be similar to desktop and laptop search behavior. It is still advisable to perform keyword research for the mobile website. The keyword focus will not be far apart; however, we search for local data more often via a mobile.

Mobile SEO
If we assume that Google is listened to and that usa phone data responsive design is used for mobile websites, then the same SEO must-do's apply as for a desktop version: the well-known components such as correctly naming H1/H2 tags, meta-titles and descriptions, good unique content, sitemaps and social. These are then immediately extended to the mobile version of the website. In my opinion, this is also a lot less work for the content owner.

The importance of Local is greater for a mobile website than for a desktop version. 61% of all queries made by mobile users are locally oriented. It is therefore advisable to optimize for this. Make sure that websites are found when people search locally. Look at the competition that now ensures that they occupy a good position with a locally oriented search query. Copy them and do it just a little bit better.

Matthias Laqueur wrote this article during his employment at Yonego Internet Marketing. If you would like to know more based on the ideas and knowledge in this article, Yonego Internet Marketing will be happy to answer your questions.