How to Perform a Keyword Gap Analysis for SEO Success

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If a company cannot afford to cultivate "problem children" into "stars" or "cash cows," it should not try to work with these products. Read also! Cold calling - a waste of time or a real opportunity to increase profits The last group, "dog" goods, have low profitability. Even under normal conditions, this is ballast, and during a crisis, such products can ruin a business. Method 3: Don't accept offers that don't fit your business concept . Proposals that do not match your business concept Today, sales are falling in Russia, so it is important to have a clear idea of ​​what products and consumer groups you will continue to offer, and what it is time to abandon.


Sometimes suppliers try to impose products that do not correspond to the concept of your work. Choosing offers from other niches leads to the fact that the company's positioning is blurred, and during a crisis, this can negatively affect the level of income. Let's imagine that the main audience of a lingerie store is women over 45. They prefer the classic style switzerland telegram data and lingerie that allows them to correct their figure. But suddenly the store owner agreed to a lucrative offer from the brand manager and purchased erotic lingerie from the luxury line, intended for the 18-30 age segment.


The businesswoman herself appreciated this lingerie collection and hoped to increase revenue due to a richer selection. However, regular customers did not like the new items, so they chose another store, and new customers could not come because of the established stereotype that they sell things for conservative women. A year later, the owner of the store realized that she could not do anything about the fact that sales were falling, and tried to return the ill-fated collection, but the supplier did not agree to accept it. Method 4: Don't set special prices, even when it comes to very profitable clients .