Example: "I remember what is important to you: that the model be red (quality), because your wife loves it (benefit). Here we have a suitable option." This works in most cases. You need to remember this, and associate each quality of the product with a specific benefit. Stages of sales by phone What mistakes can happen? First: the manager confuses and rearranges the sales stages. Second: he does not identify all the needs at once in order to take them into account in one presentation, but holds a separate one for each. It turns out to be very long.
Or it happens when one thing in the presentation contradicts another. It is important to first discuss all the client's requirements and present the most suitable option. Below is a description of an erroneous case. Consultant: "What color model do you want?" Buyer: "Red." Consultant: "I can offer you a red Turbo Clean vacuum cleaner. What power are you interested turkey telegram data in?" Client: “This one is enough.” Consultant: “Well, this beast is more powerful, but only black ones have that kind of power.” Customer: “My wife loves red wine, I told you, and we already had Turbo Clean, she couldn’t stand it.
” The "play" is over. What questions should have been asked: - What color do you prefer? Most likely, the answer will be specific. - Do you have any favorite brands? Which ones should definitely not be suggested? – Please specify the required power. You can ask more questions to create a portrait of the desired model. After that, you can make an offer that will be hard to refuse. 4. Work through objections . Handling objections If the manager did not take into account the client's wishes in his presentation, then with a high degree of probability the conversation will end with a refusal or a multitude of objections.
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