How to advance in search and context for low-competition queries
Posted: Sun Jan 12, 2025 7:13 am
Optimizing contextual advertising for high-frequency and highly competitive queries requires a lot of money, time and effort. But not always justified. Fighting big players and high positions in Yandex and Google can be a financially difficult task for new or small sites. That is why marketers choose a strategy to move on high-frequency queries, but with low competition. This strategy is based on a detailed analysis of competitors and the queries they are promoting. Spywords helps to collect a complete list of your competitors in context, as well as in a matter of seconds to get detailed information about their contextual campaigns.
The Importance of Low-Competition Queries for Contextual Advertising
Low competition queries are guatemala phone data phrases or keywords where there is not much (and expensive) competition between advertisers. These queries usually have low popularity among users, but can be very useful for certain businesses, especially those that need to show their expertise.
Objectives and Benefits
1. Reduce cost per click: Competition in advertising campaigns often increases the cost per click. By relying on low-competition queries, you can significantly reduce advertising costs and improve the financial efficiency of the campaign.
2. Increase conversion: Users who search for a narrow topic often have a clearer idea of what they want. This increases the likelihood of conversion to action (for example, a purchase or filling out a form).
3. Targeting the audience: Low-competition queries allow you to more accurately convey the advertising message to the target audience that is currently looking for a relevant product or service.
4. Expanding reach: Selecting low-competition queries can expand the list of keywords and allow you to attract users who would be difficult to reach through general queries.
5. Experimentation and testing: Low-competition queries provide an excellent platform for testing new approaches, offers and advertising materials due to their low cost.
For a new or small business, especially if we are talking about complex niches, promotion for general queries becomes extremely difficult, in this case, low-competition queries will be your competitive advantage.
Spywords for searching low-frequency queries
Go to the "Competitor Analysis" section and enter your query related to your type of activity. For example, if you are engaged in the sale of women's bags, then we will enter "Women's bags":
Next, let's go to the section below - to the table "With the request... in Yandex.Direct also buy" and click on the button "View all requests"
The next page shows all queries selected by the algorithm and closest to the query "Women's bags". The column "Popularity with advertisers" shows the frequency of use of this query by other advertisers in percentage. The lower this figure, the more profitable for us. Let's sort the queries in descending order of popularity by clicking on the heading of this column.
Now let's filter queries with more than 100 impressions per month that are relevant to your niche. This will make it easier to find those queries that were displayed at least three times per day.
After that, we add new queries to the advertising campaign and collect traffic. Next, we prepared a pool of tips that will allow you to systematically evaluate the effectiveness of low-competition queries and make informed decisions on using such queries in promotion.
How to check the effectiveness of low-competition but high-frequency queries in the advertising campaign
Create special ad groups - separate low-competition queries from the general keyword pool and place them in separate ad groups.
Set up conversion tracking - Before you start testing, make sure your site has conversion tracking goals set up. This will allow you to evaluate which queries are leading to the desired actions.
Set a small budget - Start with a small budget for testing. This will allow you to evaluate the effectiveness without a large financial investment.
Compare with other queries - Compare the performance of low-competition queries with more general queries. See which queries lead to the most conversions.
Estimate ROI — Calculate the return on investment (ROI) for each low-competition keyword. Consider both ad spend and conversion revenue.
Optimize the campaign — based on the data obtained, optimize the advertising campaigns. Eliminate ineffective queries, improve the texts of ads and landing pages. If low-competition queries showed good results, increase the budget and scale the campaign.
When done correctly, low-competition but high-frequency queries can bring significant traffic and profit by reducing competition and lowering the cost of clicks. Spywords helps you find out what queries your competitors are using in their ads and which keywords are bringing them the most traffic. This information is needed to optimize your own advertising campaigns and improve efficiency.
The Importance of Low-Competition Queries for Contextual Advertising
Low competition queries are guatemala phone data phrases or keywords where there is not much (and expensive) competition between advertisers. These queries usually have low popularity among users, but can be very useful for certain businesses, especially those that need to show their expertise.
Objectives and Benefits
1. Reduce cost per click: Competition in advertising campaigns often increases the cost per click. By relying on low-competition queries, you can significantly reduce advertising costs and improve the financial efficiency of the campaign.
2. Increase conversion: Users who search for a narrow topic often have a clearer idea of what they want. This increases the likelihood of conversion to action (for example, a purchase or filling out a form).
3. Targeting the audience: Low-competition queries allow you to more accurately convey the advertising message to the target audience that is currently looking for a relevant product or service.
4. Expanding reach: Selecting low-competition queries can expand the list of keywords and allow you to attract users who would be difficult to reach through general queries.
5. Experimentation and testing: Low-competition queries provide an excellent platform for testing new approaches, offers and advertising materials due to their low cost.
For a new or small business, especially if we are talking about complex niches, promotion for general queries becomes extremely difficult, in this case, low-competition queries will be your competitive advantage.
Spywords for searching low-frequency queries
Go to the "Competitor Analysis" section and enter your query related to your type of activity. For example, if you are engaged in the sale of women's bags, then we will enter "Women's bags":
Next, let's go to the section below - to the table "With the request... in Yandex.Direct also buy" and click on the button "View all requests"
The next page shows all queries selected by the algorithm and closest to the query "Women's bags". The column "Popularity with advertisers" shows the frequency of use of this query by other advertisers in percentage. The lower this figure, the more profitable for us. Let's sort the queries in descending order of popularity by clicking on the heading of this column.
Now let's filter queries with more than 100 impressions per month that are relevant to your niche. This will make it easier to find those queries that were displayed at least three times per day.
After that, we add new queries to the advertising campaign and collect traffic. Next, we prepared a pool of tips that will allow you to systematically evaluate the effectiveness of low-competition queries and make informed decisions on using such queries in promotion.
How to check the effectiveness of low-competition but high-frequency queries in the advertising campaign
Create special ad groups - separate low-competition queries from the general keyword pool and place them in separate ad groups.
Set up conversion tracking - Before you start testing, make sure your site has conversion tracking goals set up. This will allow you to evaluate which queries are leading to the desired actions.
Set a small budget - Start with a small budget for testing. This will allow you to evaluate the effectiveness without a large financial investment.
Compare with other queries - Compare the performance of low-competition queries with more general queries. See which queries lead to the most conversions.
Estimate ROI — Calculate the return on investment (ROI) for each low-competition keyword. Consider both ad spend and conversion revenue.
Optimize the campaign — based on the data obtained, optimize the advertising campaigns. Eliminate ineffective queries, improve the texts of ads and landing pages. If low-competition queries showed good results, increase the budget and scale the campaign.
When done correctly, low-competition but high-frequency queries can bring significant traffic and profit by reducing competition and lowering the cost of clicks. Spywords helps you find out what queries your competitors are using in their ads and which keywords are bringing them the most traffic. This information is needed to optimize your own advertising campaigns and improve efficiency.