The impact of bounces on the performance of an email campaign
Posted: Wed Jan 15, 2025 5:52 am
Bounce rate is one of the main metrics to consider when optimizing contact bases. It also has a direct impact on the email deliverability rate.
Mailing lists
The proportion of bounces recorded at the end of an email campaign allows you to measure the quality of the mailing list. Indeed, for a healthy mailing list, bounce rates must be extremely low.
By default, the average bounce rate is considered to be less angola latest email list than 2%. Beyond this figure, it is necessary to consider that there is a significant problem to be solved. The contact base must be optimized.
On the other hand, for a campaign to be efficient, a bounce rate that is relatively lower than the average bounce rate is required. The ideal figure to achieve varies depending on the sector of activity.
The deliverability rate
The deliverability rate indicates the proportion of emails that were actually delivered to recipients.
For any email campaign to be successful, it is necessary that the deliverability rate is high. However, too high a proportion of bounces at the end of email campaigns can negatively impact deliverability.
Mailing lists
The proportion of bounces recorded at the end of an email campaign allows you to measure the quality of the mailing list. Indeed, for a healthy mailing list, bounce rates must be extremely low.
By default, the average bounce rate is considered to be less angola latest email list than 2%. Beyond this figure, it is necessary to consider that there is a significant problem to be solved. The contact base must be optimized.
On the other hand, for a campaign to be efficient, a bounce rate that is relatively lower than the average bounce rate is required. The ideal figure to achieve varies depending on the sector of activity.
The deliverability rate
The deliverability rate indicates the proportion of emails that were actually delivered to recipients.
For any email campaign to be successful, it is necessary that the deliverability rate is high. However, too high a proportion of bounces at the end of email campaigns can negatively impact deliverability.