Ways to take advantage of the email signature as an interactive tool
Posted: Wed Dec 04, 2024 3:52 am
Ways to take advantage of the email signature as an interactive tool
For a long time, the email signature has been an element that has gone through different design trends and usability scopes.
Initially, in the late 90s , the eritrea business email list email signature was conceived to a certain extent as an unimportant element , where the user merely tended to manually enter his data, if he so desired, to give that sense of closure to the email:
All the best,
Sincerely, Iria C.
With the emergence of powerful email clients like Microsoft Outlook , and better performing cloud-hosted services (like Gmail or Yahoo Mail ), the reach and impact of email signatures grew to the point where special attention began to be paid to them.
However, during the 2000s, there was a fervor for designing banners and extra flashy elements to include as email signatures, all in a single image format.
At first, it seems like a good idea to have a spectacular design as an email signature, but over time the counterparts of this began to emerge:
More element-laden designs mean more weight, which if too long increases the loading time of the email within our reader service.
If important elements such as contact forms were present and were in image format, if they were not displayed there were no truly interactive elements and all possible forms of branding were lost and contact methods were reduced, except for “replying” to the same email.
With the rise of mobile telephony, oversized and/or heavy designs were not loaded by email clients . While data quality in telephony has greatly improved, this can still happen.
So, what is the ideal email signature?
The best email signature today is the one that is:
Light , with design elements but without being overloaded
With text elements , which allow for a natural inclusion of links and calls to action
Responsive , coded from the configuration of the email service or client itself, or powered by an app focused on this type of issues.
We can give you the following example so that you can take the best elements and configure your ideal email signature:
Example of an email signature with interactive elements.
Example of an email signature with interactive elements.
How to optimize your B2C email campaigns
Do you recognize the elements that make a great signature? Here we detail them:
It has the sender's avatar . In principle, this does not really saturate the signature; if it is not shown it is not the end of the world, but if it is shown it is a great element so that the reader feels that they can interact in a more personalized way.
It contains the name and title of the sender , but all in a very short way.
Include your phone number and email address. Having this displayed on your phone is especially useful for the recipient, as it reminds them that they can reply to that email or even call you.
Include the website, and some extra contact information. This can be from your Google Hangouts ID, Skype ID, or any other information.
Social media icons. If you want to establish a social connection, either directly with your profile(s) or with those of your brand, there is no better way than to include it in the email signature.
For a long time, the email signature has been an element that has gone through different design trends and usability scopes.
Initially, in the late 90s , the eritrea business email list email signature was conceived to a certain extent as an unimportant element , where the user merely tended to manually enter his data, if he so desired, to give that sense of closure to the email:
All the best,
Sincerely, Iria C.
With the emergence of powerful email clients like Microsoft Outlook , and better performing cloud-hosted services (like Gmail or Yahoo Mail ), the reach and impact of email signatures grew to the point where special attention began to be paid to them.
However, during the 2000s, there was a fervor for designing banners and extra flashy elements to include as email signatures, all in a single image format.
At first, it seems like a good idea to have a spectacular design as an email signature, but over time the counterparts of this began to emerge:
More element-laden designs mean more weight, which if too long increases the loading time of the email within our reader service.
If important elements such as contact forms were present and were in image format, if they were not displayed there were no truly interactive elements and all possible forms of branding were lost and contact methods were reduced, except for “replying” to the same email.
With the rise of mobile telephony, oversized and/or heavy designs were not loaded by email clients . While data quality in telephony has greatly improved, this can still happen.
So, what is the ideal email signature?
The best email signature today is the one that is:
Light , with design elements but without being overloaded
With text elements , which allow for a natural inclusion of links and calls to action
Responsive , coded from the configuration of the email service or client itself, or powered by an app focused on this type of issues.
We can give you the following example so that you can take the best elements and configure your ideal email signature:
Example of an email signature with interactive elements.
Example of an email signature with interactive elements.
How to optimize your B2C email campaigns
Do you recognize the elements that make a great signature? Here we detail them:
It has the sender's avatar . In principle, this does not really saturate the signature; if it is not shown it is not the end of the world, but if it is shown it is a great element so that the reader feels that they can interact in a more personalized way.
It contains the name and title of the sender , but all in a very short way.
Include your phone number and email address. Having this displayed on your phone is especially useful for the recipient, as it reminds them that they can reply to that email or even call you.
Include the website, and some extra contact information. This can be from your Google Hangouts ID, Skype ID, or any other information.
Social media icons. If you want to establish a social connection, either directly with your profile(s) or with those of your brand, there is no better way than to include it in the email signature.