What does B2B emailing mean to you in 2023?
Posted: Sat Jan 18, 2025 4:59 am
BtoB emailing is no longer fashionable. GDPR regulations have complicated its perception, performance is generally down, and the proliferation of emails in our daily lives is undermining it.
On the other hand, it can remain an excellent tool for commercial prospecting , provided that certain rules and practices are scrupulously respected.
The GDPR law has not changed anything fundamentally (we can still send contact emails to BtoB prospects), and we can still consider emailing as an inexpensive tool, but the quality requirement has been greatly increased.
It is now imperative to personalize messages as much as possible (names of the recipient, personalized context of the contact, references to a recent event, etc.) and therefore to work upstream on arguments, databases, targets and positioning in order to no longer send useless and poorly targeted mass mailings, but small qualitative series.
In conclusion, emailing actually requires a lot of work, time, and file quality.
What is the best way to catch emails?
The best thing is to build them yourself. You can use your own trading algeria phone number library history :
old forgotten files,
business cards in the drawer,
exchanges with partners,
...
To ensure quality and targeting yourself.
Otherwise, it is absolutely necessary to contact recognized file providers who guarantee the "freshness" of the information and a percentage of reliability.
Kompass,
Cartegie,
Zecible,
Appointments,
Sparklane,
...
There are many of them and each has its own positioning and economic models.
Finally, in the case of complex targeting based on semantic searches and not "objective" criteria, it is necessary to call upon specialists in database creation capable of linking several types of searches:
On the other hand, it can remain an excellent tool for commercial prospecting , provided that certain rules and practices are scrupulously respected.
The GDPR law has not changed anything fundamentally (we can still send contact emails to BtoB prospects), and we can still consider emailing as an inexpensive tool, but the quality requirement has been greatly increased.
It is now imperative to personalize messages as much as possible (names of the recipient, personalized context of the contact, references to a recent event, etc.) and therefore to work upstream on arguments, databases, targets and positioning in order to no longer send useless and poorly targeted mass mailings, but small qualitative series.
In conclusion, emailing actually requires a lot of work, time, and file quality.
What is the best way to catch emails?
The best thing is to build them yourself. You can use your own trading algeria phone number library history :
old forgotten files,
business cards in the drawer,
exchanges with partners,
...
To ensure quality and targeting yourself.
Otherwise, it is absolutely necessary to contact recognized file providers who guarantee the "freshness" of the information and a percentage of reliability.
Kompass,
Cartegie,
Zecible,
Appointments,
Sparklane,
...
There are many of them and each has its own positioning and economic models.
Finally, in the case of complex targeting based on semantic searches and not "objective" criteria, it is necessary to call upon specialists in database creation capable of linking several types of searches: