Preparing for Multiple Futures
Posted: Sat Jan 18, 2025 5:12 am
Her reasoning?
“We know that is the way to create the trust and preference that will put us in the consideration set for the vast percentage of potential buyers (95%) who are not yet in the market,” she explains.
“You know when you do something today because your future self will benefit from it, like filling up the gas tank or setting up automatic savings deposits? Same idea.”
Through my conversations with executives, three key approaches to future-proofing stand out:
Value First, Technology Second. “Making these things scale well is where AI comes in for top brands,” explains Palash Soni. His team focuses on using technology to amplify proven strategies rather than replace them.
Balanced Innovation. At Lumen Technologies, Joanie Kindblade and her team are “exploring possibilities of AR and LLMs in product presentation and ethical content generation” while maintaining focus on “customer interests and ethical algorithm inference.”
Trust-Based Relationships. Ashley Faus emphasizes community and long-term relationships. Her team has expanded their Atlassian Creator program to incorporate more community members, hosting monthly training sessions on new features, industry trends, and platform best practices to help them increase their reach and engagement.
Pro tip: Start preparing for 2025 now by auditing your australia phone number material current marketing stack and identifying areas where AI can augment (not replace) your team’s capabilities.
Marketing Leadership Reimagined: Insights for 2025
As I wrapped up my conversations with these marketing executives, I found myself excited and humbled by their shared insights.
What struck me most wasn’t just their technical knowledge or strategic thinking — though both were impressive — it was their ability to stay grounded in marketing fundamentals while embracing transformation.
“We know that is the way to create the trust and preference that will put us in the consideration set for the vast percentage of potential buyers (95%) who are not yet in the market,” she explains.
“You know when you do something today because your future self will benefit from it, like filling up the gas tank or setting up automatic savings deposits? Same idea.”
Through my conversations with executives, three key approaches to future-proofing stand out:
Value First, Technology Second. “Making these things scale well is where AI comes in for top brands,” explains Palash Soni. His team focuses on using technology to amplify proven strategies rather than replace them.
Balanced Innovation. At Lumen Technologies, Joanie Kindblade and her team are “exploring possibilities of AR and LLMs in product presentation and ethical content generation” while maintaining focus on “customer interests and ethical algorithm inference.”
Trust-Based Relationships. Ashley Faus emphasizes community and long-term relationships. Her team has expanded their Atlassian Creator program to incorporate more community members, hosting monthly training sessions on new features, industry trends, and platform best practices to help them increase their reach and engagement.
Pro tip: Start preparing for 2025 now by auditing your australia phone number material current marketing stack and identifying areas where AI can augment (not replace) your team’s capabilities.
Marketing Leadership Reimagined: Insights for 2025
As I wrapped up my conversations with these marketing executives, I found myself excited and humbled by their shared insights.
What struck me most wasn’t just their technical knowledge or strategic thinking — though both were impressive — it was their ability to stay grounded in marketing fundamentals while embracing transformation.