How to use AI and automation in your promotional campaign
Posted: Sat Jan 18, 2025 5:56 am
Tailoring your approach to each group can help you re-engage inactive subscribers and reward active ones. COURSE RELEVANCE Based on previous interactions or expressed interests, you can assess which members are likely to be most interested in your new course . For example, members who frequently engage with content on a particular topic are prime candidates for related courses. SURVEY ANSWERS If you’ve previously conducted surveys or collected feedback from contacts, you could leverage this valuable data to create segments based on their needs, challenges, and expressed interests. By taking a segmented approach, you'll ensure that your course promotion speaks directly to the needs and interests of your audience, greatly increasing their chances of enrollment .
With GetResponse you can easily segment your contacts indonesia telegram data based on their level of engagement and the interest they have shown . This is thanks to the engagement score . This score is automatically assigned to your contacts, based on how they interact with your email. It ranges from a scale of 1 point (no engagement) to 5 points (high engagement) Contact Score Assignment You can also help yourself with marketing automation . The workflow above, created with GetResponse, automatically assigns 2 points to the contact who opens a certain newsletter, while subtracting 1 from those who do not open it.
TRY GETRESPONSE EMAIL MARKETING AUTOMATION How to create a course promotion email So let's see how to capture the attention of the various segments and encourage them to enroll in your course. First of all, the subject, the nerve center of every email campaign. The subject must stand out in the crowded email inboxes of your recipients, to ensure that the email is opened. It therefore represents the watershed between successful communications , which will most likely translate into course registrations, and failed communications . Then comes the content of the email. Or rather, of the emails.
With GetResponse you can easily segment your contacts indonesia telegram data based on their level of engagement and the interest they have shown . This is thanks to the engagement score . This score is automatically assigned to your contacts, based on how they interact with your email. It ranges from a scale of 1 point (no engagement) to 5 points (high engagement) Contact Score Assignment You can also help yourself with marketing automation . The workflow above, created with GetResponse, automatically assigns 2 points to the contact who opens a certain newsletter, while subtracting 1 from those who do not open it.
TRY GETRESPONSE EMAIL MARKETING AUTOMATION How to create a course promotion email So let's see how to capture the attention of the various segments and encourage them to enroll in your course. First of all, the subject, the nerve center of every email campaign. The subject must stand out in the crowded email inboxes of your recipients, to ensure that the email is opened. It therefore represents the watershed between successful communications , which will most likely translate into course registrations, and failed communications . Then comes the content of the email. Or rather, of the emails.