These short links are obtained through sites called URL shorteners and are very useful on platforms such as Twitter , for example, where characters are counted and have a specific limit, as well as being more aesthetically attractive.
And what about email marketing? In email marketing, its use is not recommended, and can even be dangerous in some cases.
There are two reasons in particular:
This is a useless practice if you already use Emailchef to send your emails, because it already provides you with all the information you need in the Reports section, so you don't need a URL shortener to get information about your clicks;
Shortening links is one of spammers ' favorite activities security and commodity brokers email list to hide links to dangerous sites or for phishing!
The spammers' tool of choice
What is one of the most common ways to hide a link ? Using a URL shortener, because it disguises the real name of the site to which the link leads. And who are those people who never declare their true intentions in an email and send spam? Spammers !
Using URL shorteners is highly appreciated by those who use email marketing for illicit purposes, and is also frowned upon by anti-spam filters: and although you may use a shortened URL which links to a real site, your deliverability may be affected and you could be blacklisted .
What does this mean? If the links included in your messages are not labeled as safe, then ISPs ( Internet Service Providers) will block your emails: this way, your delivery rate will be minimal and you will not be able to communicate effectively with your recipients.
How do I get reports on clicks on links in my emails?
If you are looking for accurate data and information that is updated in real time, then you are in the right place: Emailchef provides you with everything you need in the Reports section . It will be like viewing your campaign statistics with X-rays!
Email marketing: is it really worth shortening your links?
You can find out in detail the click-through rate for each of your campaigns, which links have been clicked the most, see in detail which contacts have followed your CTA… and much more.
Email marketing: is it really worth shortening your links?
Our Click Map makes it much easier to interpret the data, but not only that: you will certainly find the Timeline Chart , the area dedicated to Click Performance and the Opens by Country map useful .
Email marketing: is it really worth shortening your links? 3
Summarizing
As we said before, using URL shorteners is a completely useless practice if you use Emailchef, the easiest to use email marketing software .
Registration is free and allows you to activate a DEMO account, with which you can test all the main features and explore the Reports section: you will discover that with Emailchef it is much easier to read and interpret the data !
