Decrease in indicators at different stages of mailing and solutions

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Unsubscribe Rate. Reflects the percentage of subscribers who have unsubscribed from the company. A high unsubscribe rate may indicate issues with content relevance or too frequent SMS messaging.

To reduce unsubscribes and increase engagement, it is important to maintain a balance between informational and sales content, as well as take into account the interests and preferences of the audience.

To reduce unsubscribes and increase engagement, it is important to maintain a balance between informational and sales content, as well as take into account the interests and preferences of the audience.

A lack of response to an SMS may indicate that you need azerbaijan b2b leads to improve the style and content of your SMS messages. Here are some strategies to improve results:

Implement personalization. Including the recipient’s name and individual offers, such as company discounts, can significantly improve conversion. An example is shoe brand Alba, which increased its conversion rates from 0.6% to 1.1% using personalized SMS.
Clarity of messages. It is advisable to outline the main benefits in the first two sentences, and offer details in the subsequent text.
Text brevity. Shorter SMS are better perceived by the audience. For example, an SMS message from a company would sound effective: "Get a 20% discount on purchases over 3,000 rubles."
Limiting creativity. With limited characters in SMS, it's better to focus on a clear description of the offer rather than on creativity.
Neutral tone of the message. Avoid excessive use of abbreviations and uppercase text, which can create the impression that the company is shouting at the reader.
If sales are low, consider reconsidering the convenience of completing a purchase via SMS. It is important that the link goes directly to the product, not to the home page. Consider simplifying the purchase process, as Nordstrom does by sending SMS that allows you to complete the purchase directly from the SMS.
If SMS opening is low, the share of inactive users should be assessed. In Russia, a large number of SIM cards are not used, which reduces opening rates. Using HLR queries will help check the relevance of numbers in the database, providing information on the status of each number.