6. Don’t Underestimate Contingencies
Posted: Sat Jan 18, 2025 6:31 am
Some signs of such malpractices include sudden follower growth spikes, inconsistent engagement and rates, or repetitive comments.
“Don’t take what’s quoted in their media kit at face value,” suggested Melchor. He gave this example: “If you are working with podcasters, ask for proof of their download number.
5. Consider Influencer Longevity
Building long-term relationships instead of one-off collaborations with influencers is another ideal approach in the long run.
Although this may require more commitment, it will help ensure a consistent brand message and create authenticity.
Budget overruns may occur for various reasons, such as unexpected influencer fees or any last-minute additional content requirements. Always set aside some funds for unexpected expenses, ensuring flexibility should any challenges arise.
7. Avoid Obsessing About Clicks and Conversions
Tomasz Niezgoda, co-founder and CMO of SEO Surfer, gave me this final excellent tip. In his words, “Marketing is more than clicks and conversions.” After all, you might never know if an influencer campaign influenced someone who buys your product months later.
Niezgoda advised, “Trust your intuition, build united states of america phone number material relationships, and remember that lasting brand perception takes time. Play the long game, and don't expect overnight results.”
Start Your Influencer Marketing Budget
You’ve seen how setting an influencer budget isn’t a one-size-fits-all task. It’s about aligning your goals, understanding the market, and choosing partnerships that resonate with your brand.
“Don’t take what’s quoted in their media kit at face value,” suggested Melchor. He gave this example: “If you are working with podcasters, ask for proof of their download number.
5. Consider Influencer Longevity
Building long-term relationships instead of one-off collaborations with influencers is another ideal approach in the long run.
Although this may require more commitment, it will help ensure a consistent brand message and create authenticity.
Budget overruns may occur for various reasons, such as unexpected influencer fees or any last-minute additional content requirements. Always set aside some funds for unexpected expenses, ensuring flexibility should any challenges arise.
7. Avoid Obsessing About Clicks and Conversions
Tomasz Niezgoda, co-founder and CMO of SEO Surfer, gave me this final excellent tip. In his words, “Marketing is more than clicks and conversions.” After all, you might never know if an influencer campaign influenced someone who buys your product months later.
Niezgoda advised, “Trust your intuition, build united states of america phone number material relationships, and remember that lasting brand perception takes time. Play the long game, and don't expect overnight results.”
Start Your Influencer Marketing Budget
You’ve seen how setting an influencer budget isn’t a one-size-fits-all task. It’s about aligning your goals, understanding the market, and choosing partnerships that resonate with your brand.