Your data needs a story
Posted: Sat Jan 18, 2025 6:37 am
If you can crack these two challenges, you’ll have an exceptional chance of the data and insights unearthed by your digital team actually being absorbed and used by your wider organisation. And this is a fundamental step towards that wonderful future destination ‘digital optimisation’, where we all work from the beach whilst web conferencing via the cloud.
To start with you need to know how to go about expressing your data and insights in a more interesting and engaging way. The first question you need to ask is ‘what is the story?’
If you want to immerse yourself into creating a narrative, then I suggest poland email list 2.3 million contact leads you read this article on the classic ‘Hero’s journey’ narrative arc beloved by Hollywood screenwriters, ‘The Karate Kid’ is a perfect application of this structure. I’m a big fan of this approach as it allows you to create a real end-to-end vision. You don’t need to use all of the stages for every story, particularly not if you are trying to build a narrative over time.
The process of identifying the world you are in now, the challenges that you face, the factors that may prevent you from addressing the challenges and so on will help you think in a much more dramatic and relevant way about how you can construct a message that will actually touch people.
Another great article I discovered from Fast Co. details a new book by Jim Davies, Associate professor at Carleton University Institute of Cognitive Science. In his book ‘Riveted: The Science of Why Jokes Make Us Laugh, Movies Make Us Cry, and Religion Makes Us Feel One with the Universe’ Davies shares an interesting philosophy on what makes content compelling.
To start with you need to know how to go about expressing your data and insights in a more interesting and engaging way. The first question you need to ask is ‘what is the story?’
If you want to immerse yourself into creating a narrative, then I suggest poland email list 2.3 million contact leads you read this article on the classic ‘Hero’s journey’ narrative arc beloved by Hollywood screenwriters, ‘The Karate Kid’ is a perfect application of this structure. I’m a big fan of this approach as it allows you to create a real end-to-end vision. You don’t need to use all of the stages for every story, particularly not if you are trying to build a narrative over time.
The process of identifying the world you are in now, the challenges that you face, the factors that may prevent you from addressing the challenges and so on will help you think in a much more dramatic and relevant way about how you can construct a message that will actually touch people.
Another great article I discovered from Fast Co. details a new book by Jim Davies, Associate professor at Carleton University Institute of Cognitive Science. In his book ‘Riveted: The Science of Why Jokes Make Us Laugh, Movies Make Us Cry, and Religion Makes Us Feel One with the Universe’ Davies shares an interesting philosophy on what makes content compelling.