What does the law say about SMS mailings?

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If a person accidentally finds out the subscriber's number and decides to send an SMS with advertising content, such an action is illegal.

According to Article 14.3 of the Code of Administrative Offenses of the Russian Federation, for such offenses legal entities are subject to a fine of up to 500,000 rubles. Therefore, purchases by number via the Internet are strictly not recommended. To comply with the law, when sending SMS, you must obtain the subscriber's consent.

Why is it important to have your own mailing list?
The customer base is a set of buyers who choose the czechia b2b leads goods or services of the organization, thereby contributing to its financial well-being. Including in this register not only existing but also potential buyers - those who have already shown interest, but have not yet made a purchase, is the practice of some companies.

Below are some of the key benefits that having such a base provides to a business:

Transforming casual customers into loyal ones.
Studying customer data allows you to get to know your target audience better. This includes analyzing purchase frequency, average check size, and customer relationship length. Understanding the history of interactions allows you to create customized offers, which helps turn occasional buyers into regular ones.

Customer loyalty and reactivation.
Accumulating information about customers is important for monitoring their activity. If you notice a decrease in interest from the customer, you can take measures to prevent them from leaving. Targeted offers, such as special promotions or discounts on products that may interest them, help in returning customers who are leaving.