Abandonment Workflow You could apply

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Below, I'll show you how a marketing automation workflow for our example should be assembled. Marketing Automation Example 1: E-commerce Cart Abandonment Workflow Marketing Automation Example 1: E-commerce Cartthe same strategy but send an automatic SMS instead of the email or activate a paid retargeting ad . Welcome Email Series Welcome emails to new subscribers, members, or customers are probably the most impactful type of automated email communication you could send. According to the analysis on email marketing in Italy, welcome emails have an average opening rate close to 50% and a click-through rate of 14% , seven times higher than the engagement rate observed with a typical newsletter.


In addition to being effective, welcome emails israel telegram data are also very easy to set up. This is an example of a workflow that automatically sends a series of welcome emails over the course of several days: the first email, to give the actual “welcome,” the second (after a day) to communicate the welcome gift to new subscribers. Marketing Automation Example 2: Welcome Email Series Workflow Marketing Automation Example 2: Welcome Email Series Workflow Online lessons Marketing automation can help you “educate” and engage your customers by reserving exclusive courses for them organized in “episodes”. To do this, you can set up a series of pre-established emails that are automatically activated starting from the date your audience signs up This solution is very popular among coaches, consultants, influencers and freelancers who are particularly successful in a specific market niche.


This is what the automation workflow of an online course structured in 3 lessons looks like . Marketing Automation Example 3: Workflow Online Course with 3 Lessons Where Marketing Automation is used You will have understood that marketing automation is not really a marketing technique, but rather a marketing process that brings together various techniques and tools (lead generation, retargeting, upselling, follow-up above all) and can act simultaneously on multiple channels (email, social media, e-commerce, websites, search engines, SMS, you name it). You will also have understood from the examples described in the previous paragraph that email marketing and e-commerce activities are the ones that can benefit the most from marketing automation .