8 key points for a successful welcome email
Posted: Wed Dec 04, 2024 5:12 am
And like all first impressions, your welcome email is crucial to your relationship with your potential customers.
It also has a high potential for ROI, as it occurs at the time when your leads are most “hot.”
And yet, a poorly constructed welcome email or one that is not tailored to your target audience can have the opposite effect and penalize your KPIs...
How to create an effective welcome email? Find out here in just 8 key poin
Gmail, Yahoo, Orange, Caramail or AOL... Each email provider interprets the code in their messages differently (or not at all in the case of some of the ones mentioned above, but that's another problem .
Knowing the specifics of your base by identifying the different messaging providers will allow you to focus your efforts.
There are simple solutions! We recommend that you test the overseas chinese in usa data responsive design of your templates before sending them to different media, whether devices, email providers or different applications. You've already established contact: keep it up! Make sure you regularly stimulate your potential customers' interest in your products and services, which will increase the ROI potential of your campaigns.
While lead nurturing campaigns are suitable for all types of advertisers, they are particularly well suited to industries with very long buying cycles, such as travel.
Don't confuse responsive design with conditional display
These two radically different concepts are often confused. Here's a reminder for the uninitiated or the two in the back who haven't heard anything...
Responsive design is about keeping all the basic elements of creative and shrinking or moving these blocks to fit different devices or email providers.
As the name suggests, conditional display is about choosing to show or remove certain blocks that are deemed unnecessary or unsuitable for mobile. The layout is visibly cleaner on mobile than on desktop.
In principle, conditional display can be a good way to avoid creatives overloaded with visual elements and text that cause a lot of scrolling.
But in practice, many email providers or routers manage conditional display poorly or not at all. The result: creatives that are all broken or blocks that are duplicated (desktop AND mobile) one after the other. How disgusting! And since bad things never come alone, this considerably increases the weight of your emails, which will also lead to poor deliverability...
It also has a high potential for ROI, as it occurs at the time when your leads are most “hot.”
And yet, a poorly constructed welcome email or one that is not tailored to your target audience can have the opposite effect and penalize your KPIs...
How to create an effective welcome email? Find out here in just 8 key poin
Gmail, Yahoo, Orange, Caramail or AOL... Each email provider interprets the code in their messages differently (or not at all in the case of some of the ones mentioned above, but that's another problem .
Knowing the specifics of your base by identifying the different messaging providers will allow you to focus your efforts.
There are simple solutions! We recommend that you test the overseas chinese in usa data responsive design of your templates before sending them to different media, whether devices, email providers or different applications. You've already established contact: keep it up! Make sure you regularly stimulate your potential customers' interest in your products and services, which will increase the ROI potential of your campaigns.
While lead nurturing campaigns are suitable for all types of advertisers, they are particularly well suited to industries with very long buying cycles, such as travel.
Don't confuse responsive design with conditional display
These two radically different concepts are often confused. Here's a reminder for the uninitiated or the two in the back who haven't heard anything...
Responsive design is about keeping all the basic elements of creative and shrinking or moving these blocks to fit different devices or email providers.
As the name suggests, conditional display is about choosing to show or remove certain blocks that are deemed unnecessary or unsuitable for mobile. The layout is visibly cleaner on mobile than on desktop.
In principle, conditional display can be a good way to avoid creatives overloaded with visual elements and text that cause a lot of scrolling.
But in practice, many email providers or routers manage conditional display poorly or not at all. The result: creatives that are all broken or blocks that are duplicated (desktop AND mobile) one after the other. How disgusting! And since bad things never come alone, this considerably increases the weight of your emails, which will also lead to poor deliverability...