*Source: New Gmail protections for a safer, less spammy inbox
As a result of the update, businesses (individuals and corporations) that conduct email marketing, such as sending newsletters, to Gmail addresses may experience adverse effects, such as a decline in deliverability.
Although there are official Google releases and expert articles explaining the technical aspects, many marketers who are not technically savvy still say they don't quite understand it.
So, in this article I would like to summarize australia business email list the overview in a way that is as easy to understand as possible for marketers.
Since I've focused on making it easy to understand, some technical parts may lack accuracy, so please forgive me for that! For a detailed explanation, I recommend this article, which is very easy to understand.
※External link: Gmail's new spam regulation response complete write-up
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What is this all about anyway?
Starting in February 2024, the requirements that distributors must meet for emails sent to Gmail addresses (@gmail domain email addresses) will become stricter in order to strengthen measures against spam (unsolicited email).
Yahoo! US has also announced that it will implement similar measures from February 2024.
What is the impact?
If the newly established requirements are not met, there is a risk that email newsletters sent in bulk as part of marketing or customer success activities will not reach their Gmail recipients (i.e. will be treated as spam).
Furthermore, these new spam regulations will not be implemented all at once from February, but will become stricter gradually over several months, so even if the impact is small as of February, you cannot let your guard down.
Also, depending on the email distribution tool, you may not be able to check the number of spam reports or bounces (i.e., emails that were not delivered), so it is possible that you will not realize until several months have passed, when you have already lost a lot of opportunities, that you're thinking, "Hmm, it seems like the open rate of my email newsletters has been going down recently."
