Secret: The best ROI on the web remains email marketing
Posted: Wed Dec 04, 2024 5:28 am
o, email marketing is not dead. When done right, this content strategy can pay off big. In fact, newsletters produce very good ROI: email has the highest conversion rate (66%) for purchases made as a result of receiving a marketing message. (The DMA) Neglecting email marketing would be robbing your business of easy-to-achieve high returns.
Interested? We'll look at 4 critical factors for email marketing success and walk you through choosing your audience, planning, creating content, and optimizing your campaigns.
Addressing the right audience
People don’t give their email addresses to just anyone. They only share albania telemarketing data them with those they choose to trust. That’s why before even talking about newsletters themselves, we believe it’s important to talk about the audience.
So, you will need a strategy to get your prospects or customers’ email addresses. Many companies exchange value-added content for prospects’ contact information. For your customers, you can ask for their email when they are ordering online.
Segmentation
Once you have a contact list, what do you do with it? Do you send the same email to all your contacts? Your answer should be no.
Segmentation is simply the process of dividing your email list into different parts or segments. Then, you can tailor unique messages to each individual segment. According to HubSpot , marketers who use segmented email campaigns report up to a 760% increase in revenue. So you’d be crazy not to!
You can segment your contacts based on past purchases, content visited, how you got their emails, their stage in the purchasing journey, their interests, their location, etc. Some even ask when an Internet user signs up for a newsletter which category(ies) of content interest them.
By doing this, you will be able to offer more relevant content and offers to achieve better conversion rates.
Personalization
Based on the data you collect about your prospects, you can easily personalize your emails. By performing your segmentation, you can offer personalized content that matches the needs and interests of your recipients. Contrary to what many may think, personalization in an email goes further than simply using your recipient's first name.
personalized email
You can also use dynamic content, which is content that adapts based on conditions. For example, you could send an email that features complementary or similar products to a recent purchase. The products the customer sees would be different depending on their purchase.
Personalization isn’t just about using your customers’ data. You can personalize your brand. Instead of sending the email from the company, you can send it from an employee.
This personalization can add a level of human connection between you and your customer. You can try changing several aspects such as conversational tone, pronouns like “we” and “I” to make your emails seem like they are coming from a real human.
Have a strategy behind your newsletters
Sending a newsletter for the sake of sending a newsletter won’t do you any good. You need to strategize around what you’re hoping to accomplish. Emails meant to nurture leads should be treated differently than emails used to increase engagement and conversions.
Questions to ask yourself
Who are your recipients?
What is the reason for your email sending?
Interested? We'll look at 4 critical factors for email marketing success and walk you through choosing your audience, planning, creating content, and optimizing your campaigns.
Addressing the right audience
People don’t give their email addresses to just anyone. They only share albania telemarketing data them with those they choose to trust. That’s why before even talking about newsletters themselves, we believe it’s important to talk about the audience.
So, you will need a strategy to get your prospects or customers’ email addresses. Many companies exchange value-added content for prospects’ contact information. For your customers, you can ask for their email when they are ordering online.
Segmentation
Once you have a contact list, what do you do with it? Do you send the same email to all your contacts? Your answer should be no.
Segmentation is simply the process of dividing your email list into different parts or segments. Then, you can tailor unique messages to each individual segment. According to HubSpot , marketers who use segmented email campaigns report up to a 760% increase in revenue. So you’d be crazy not to!
You can segment your contacts based on past purchases, content visited, how you got their emails, their stage in the purchasing journey, their interests, their location, etc. Some even ask when an Internet user signs up for a newsletter which category(ies) of content interest them.
By doing this, you will be able to offer more relevant content and offers to achieve better conversion rates.
Personalization
Based on the data you collect about your prospects, you can easily personalize your emails. By performing your segmentation, you can offer personalized content that matches the needs and interests of your recipients. Contrary to what many may think, personalization in an email goes further than simply using your recipient's first name.
personalized email
You can also use dynamic content, which is content that adapts based on conditions. For example, you could send an email that features complementary or similar products to a recent purchase. The products the customer sees would be different depending on their purchase.
Personalization isn’t just about using your customers’ data. You can personalize your brand. Instead of sending the email from the company, you can send it from an employee.
This personalization can add a level of human connection between you and your customer. You can try changing several aspects such as conversational tone, pronouns like “we” and “I” to make your emails seem like they are coming from a real human.
Have a strategy behind your newsletters
Sending a newsletter for the sake of sending a newsletter won’t do you any good. You need to strategize around what you’re hoping to accomplish. Emails meant to nurture leads should be treated differently than emails used to increase engagement and conversions.
Questions to ask yourself
Who are your recipients?
What is the reason for your email sending?