Now, let’s get into exactly which metrics your business should be paying attention to

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Marketing KPIs That Impact All Functions
Return on Investment (ROI)
The primary marketing KPI that is often tracked by executives is ROI. ROI answers the question, “Did the campaign or strategy generate more value than what the company invested in it?". Most companies list of usa cell phone numbers determine marketing ROI by tracking revenue, which is the right metric for most marketing campaigns. But for brand awareness campaigns, defining what the “return” is can be tricky. After all, it’s difficult to attribute revenue to brand-building efforts.

ROI FORMULA

To calculate your marketing ROI, you first need to determine your net revenue:

Money in (gross revenue) - Money spent (marketing cost) = Net revenue

Once you have your net revenue, here’s the formula to calculate ROI:

(Net revenue / Marketing cost) x 100 = ROI percentage

Here’s an example. Let’s say you spent $100 on marketing and generated $150 in revenue. Your ROI would be 50%. Here’s what it looks like in the formula: