What is Lead Nurturing
Posted: Mon Jan 20, 2025 3:53 am
Lead nurturing is the process of educating and building trust with your prospects in order to guide them through the buyer’s journey. The ultimate goal of lead nurturing is to provide your prospects with a unique experience that keeps them coming back for more — and eventually converts them into customers.
However, the first step to a successful lead nurturing list of canada cell phone numbers strategy is to understand who the people on your website are, what their pain points are and how you can solve for them. By analyzing your popular web pages and conversion points, you can get a better idea of how people are interacting with your website. Then, you can use that knowledge to provide value to your prospects in a contextually relevant way.
Lead nurturing is vital in personalizing your prospects’ buyer’s journey. It allows you to guide someone from where they are to where you want them to be while helping them understand the full scope of their pain points in the process.
Additionally, lead nurturing will directly impact how much revenue you’re able to generate and the lifetime value of the customers you bring in. In fact, research has found that nurtured leads make 47% larger purchases than non-nurtured leads.
However, the first step to a successful lead nurturing list of canada cell phone numbers strategy is to understand who the people on your website are, what their pain points are and how you can solve for them. By analyzing your popular web pages and conversion points, you can get a better idea of how people are interacting with your website. Then, you can use that knowledge to provide value to your prospects in a contextually relevant way.
Lead nurturing is vital in personalizing your prospects’ buyer’s journey. It allows you to guide someone from where they are to where you want them to be while helping them understand the full scope of their pain points in the process.
Additionally, lead nurturing will directly impact how much revenue you’re able to generate and the lifetime value of the customers you bring in. In fact, research has found that nurtured leads make 47% larger purchases than non-nurtured leads.