5 Lead Routing Criteria for Your Sales Team
Posted: Mon Jan 20, 2025 5:20 am
What do many high-growth sales teams have in common? Often, it's their relentless focus on operational efficiency. As their companies rapidly scale, sales processes increase in complexity, customer acquisition cost can increase, and efficiency-based KPIs like lead response times wane behind reactive selling and overhead.
If you’d like to learn about introducing and implementing list of brazil cell phone numbers lead routing in your process, read this article first. And when possible, use your CRM to track engagement and assess interest before directing the lead to a rep using a process called lead scoring.
When paired with data and automation capabilities, lead routing can make the difference between hitting and missing your collective sales performance and staffing targets, but before your operations and bottom line can see the results, it’s important to segment leads — and your sales reps — by criteria that’ll lead to the best possible buyer experience.
Here are key lead routing criteria categories that’ll enable your sales team members to be matched with the right lead, every time.
If you’d like to learn about introducing and implementing list of brazil cell phone numbers lead routing in your process, read this article first. And when possible, use your CRM to track engagement and assess interest before directing the lead to a rep using a process called lead scoring.
When paired with data and automation capabilities, lead routing can make the difference between hitting and missing your collective sales performance and staffing targets, but before your operations and bottom line can see the results, it’s important to segment leads — and your sales reps — by criteria that’ll lead to the best possible buyer experience.
Here are key lead routing criteria categories that’ll enable your sales team members to be matched with the right lead, every time.