Google APR Update 13/7/16
Posted: Wed Dec 04, 2024 5:42 am
On July 13, 2016, Google Adwords will make RADICAL changes to the rules on search ads for financial services by introducing new requirements on advertising on Google.IT for personal loans (Google Adwords TAEG update!)
GOOGLE_TAEG
Anyone promoting personal loans in Italy (including brazil telegram phone number list generators / aggregators such as Facile.it) with ads on Google search must include on the landing page:
the APR (annual percentage rate)
The minimum and maximum time period for reimbursement
An example of the total cost of the loan (including commissions)
As stated in the email sent by Adwords on 11/5/2016 (check the gmail associated with your account), if you do not adapt quickly and completely to the new rules, the scope of the ads will be limited (therefore a drop in impressions, visibility share and leads), some ads will no longer be approved, some domains could be deactivated by Adwords until the problem is resolved. The email from Google also speaks of account suspension (which involves hidden costs for reactivation and restarting campaigns).
I remember that, all other variables being equal, the suspension of a Google Adwords account that has been running and active for a long time has a short-term impact on the performance of SEM campaigns on search engines.
In the case of Google Adwords account suspensions, your Adwords consultant can request a verification at this link .
This SEM rule, which in my opinion will also impact SEO , confirms the maximum attention that Google is giving to advertising for financial and health services (in America they say “Your Money or Your Life”)! The new rule should also influence the freedom of action on display and remarketing banners that land on loan pages. Let's remember that Google defines a personal loan as “the occasional act of lending money, made by a person, organization or entity for the benefit of an individual consumer and not intended to finance the purchase of a fixed asset or personal education”. So excluding home mortgages…for now!
GOOGLE_TAEG
Anyone promoting personal loans in Italy (including brazil telegram phone number list generators / aggregators such as Facile.it) with ads on Google search must include on the landing page:
the APR (annual percentage rate)
The minimum and maximum time period for reimbursement
An example of the total cost of the loan (including commissions)
As stated in the email sent by Adwords on 11/5/2016 (check the gmail associated with your account), if you do not adapt quickly and completely to the new rules, the scope of the ads will be limited (therefore a drop in impressions, visibility share and leads), some ads will no longer be approved, some domains could be deactivated by Adwords until the problem is resolved. The email from Google also speaks of account suspension (which involves hidden costs for reactivation and restarting campaigns).
I remember that, all other variables being equal, the suspension of a Google Adwords account that has been running and active for a long time has a short-term impact on the performance of SEM campaigns on search engines.
In the case of Google Adwords account suspensions, your Adwords consultant can request a verification at this link .
This SEM rule, which in my opinion will also impact SEO , confirms the maximum attention that Google is giving to advertising for financial and health services (in America they say “Your Money or Your Life”)! The new rule should also influence the freedom of action on display and remarketing banners that land on loan pages. Let's remember that Google defines a personal loan as “the occasional act of lending money, made by a person, organization or entity for the benefit of an individual consumer and not intended to finance the purchase of a fixed asset or personal education”. So excluding home mortgages…for now!