Just like your home, your body, and your relationships, your email list requires maintenance to stay healthy and active. Regularly reviewing your list is key to ensuring that the right people are receiving your messages in their inboxes, rather than their spam folders .
Why list brazil consumer email list maintenance is important
A healthy, up-to-date email list is worth the time it takes to maintain.
In addition to weeding out unengaged contacts (and therefore improving your conversion rate), the quality of your email marketing list is key to the deliverability of your campaigns. Having unsafe or typo-filled email addresses on your list is one of the most common ways to hurt your deliverability , and the lower your engagement, the more likely your messages are to end up in spam.
Strategies to keep your email list healthy
Now that you understand the importance of maintaining a healthy list, here are some of our favorite ways to do so:
1. Obtain explicit consent
Whether required by law or not, getting your subscribers’ permission to email them has always been an email marketing best practice. Keeping your list limited to people who have opted in to join it fosters brand loyalty and keeps unsubscribe rates low . Plus, engagement is likely to be higher since your subscribers know you’re going to email them and have already shown interest in your content.
