Idea Ads, the new promotional format of Pinterest Ads, was launched on June 15, 2022, worldwide, bringing with it a host of opportunities for both brands and content creators who have a presence on this social network. This advertising feature is available in its basic version and for paid collaborations. If you want to get to know Idea Ads in depth and boost your advertising on Pinterest , in this article we'll tell you everything you need to know about the format so you can start getting the most out of it.
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Pinterest Ads Ideas: How to Boost Your Sales with This Format
How Idea Ads work
Idea Ads works like many other social ad formats. You can advertise both photography and video and accompany them with a destination URL to then measure the performance of the campaign on the Pinterest Ads platform itself.
However, unlike other social media advertising formats , Idea Ads allow you to launch multi-page ads that combine images and videos, thus generating a more immersive experience for users.
Idea-Ads-on-Pinterest
Step by step to create advertising Idea Ads
Creating Idea Ads or Idea Pins, as the social network itself calls them, is not difficult. Below we explain step by step how to do it, whether you want to do it from the application on your mobile device or if you prefer to do it from your computer.
It is important for you to know that, in order to run promotions through Idea Ads, you must have a company account on the social network.
How to create Idea Ads from the mobile app
Log in to your business account.
Click “create” in the navigation menu.
Select the “create ad” option.
Then create your campaign albania phone number resource in the Ads Manager.
Choose the pins (posts) for your ad, filter by format, and click “idea.”
Click “Pin Idea”.
Add the destination URL, the title of the Idea Pin.
Preview before you launch.
Click on the “publish” option.
How to create Idea Ads from your computer
Log in to your business account.
Click “create” in the navigation menu.
Select the “create ad” option.
Then, click “create an Idea Pin” again.
Follow the steps indicated by the social network to create this advertisement.
Add the destination URL and the title of the pin.
Get a prior visa before launching it.
Select the “publish” option.
If you're a brand, please also note that you won't be able to promote posts like Idea Pins that have tagged products, stickers, or music. If you try to do so, you'll see an error message on the platform.
If you get stuck in the middle of creating an Idea Ad or simply prefer to publish it later, you can save it as a draft and have it available whenever you want in the “Idea Pin Generator” section.