How to Send Bulk Emails: 9 Best Practices
Posted: Wed Dec 04, 2024 5:56 am
Not only is spam strictly regulated through the CAN-SPAM Act in the United States, Canada’s Anti-Spam Legislation (CASL) and the General Data Protection Legislation (GDPR) in Europe, but it is also highly distasteful to most consumers.
The main difference between the two is that spam is unsolicited commercial email marketing, whereas bulk email marketing is sent to an entire list of verified subscribers, plain and simple.
If you are new to the practice of sending bulk emails as a strategy within your marketing campaign, you will be surprised at just how effective it is and the reasons why. To get you started, let’s look at nine tips for sending bulk emails for a maximum return on your investment which, by the way, is minimal.
1. How to Send Bulk Emails from a Highly Targeted List
Before you do anything whatsoever, it is vital that you learn all that you can about exactly what bulk emails are. One of the things you will repeatedly hear is that you must have a highly targeted list before you can even begin to think about creating your first bulk email.
As mentioned above, bulk emails are nothing like spam because the recipients will be subscribers. Using bulk email services is a legitimate tactic because you’ll be sending to audiences who want to receive your messages.
Challenges for delivering bulk emails
Source
They will not simply be a list of email addresses chinese overseas canada phone number data you bought from another business or an email service provider. Those could be considered spam if they were intended as a commercial marketing strategy but allowed if the messages sent would be transactional emails or relationship-based missives, such as an email newsletter sent to loyal customers.
Serious legal and ethical repercussions result from sending out spam, so learning how to build a bulk email list is essential. And even if you’re not concerned about the legal consequences, improper use of bulk email services will have a detrimental effect on your email deliverability.
Are your messages considered as spam? This is how you can stop your messages from ending in a spam folder.
2. Begin Building Your Bulk Email Sending List
There are several ways to build a bulk email sending list, but what many businesses have found to be the most successful are those created from a pop-up with a Call to Action CTA. These can be very simple boxes asking visitors to subscribe to emails.
Subscription popups are usually simple forms that ask for the potential subscriber’s first name and email address. Sometimes there is a checklist of products or services within that niche they may be interested in learning more about.
The main difference between the two is that spam is unsolicited commercial email marketing, whereas bulk email marketing is sent to an entire list of verified subscribers, plain and simple.
If you are new to the practice of sending bulk emails as a strategy within your marketing campaign, you will be surprised at just how effective it is and the reasons why. To get you started, let’s look at nine tips for sending bulk emails for a maximum return on your investment which, by the way, is minimal.
1. How to Send Bulk Emails from a Highly Targeted List
Before you do anything whatsoever, it is vital that you learn all that you can about exactly what bulk emails are. One of the things you will repeatedly hear is that you must have a highly targeted list before you can even begin to think about creating your first bulk email.
As mentioned above, bulk emails are nothing like spam because the recipients will be subscribers. Using bulk email services is a legitimate tactic because you’ll be sending to audiences who want to receive your messages.
Challenges for delivering bulk emails
Source
They will not simply be a list of email addresses chinese overseas canada phone number data you bought from another business or an email service provider. Those could be considered spam if they were intended as a commercial marketing strategy but allowed if the messages sent would be transactional emails or relationship-based missives, such as an email newsletter sent to loyal customers.
Serious legal and ethical repercussions result from sending out spam, so learning how to build a bulk email list is essential. And even if you’re not concerned about the legal consequences, improper use of bulk email services will have a detrimental effect on your email deliverability.
Are your messages considered as spam? This is how you can stop your messages from ending in a spam folder.
2. Begin Building Your Bulk Email Sending List
There are several ways to build a bulk email sending list, but what many businesses have found to be the most successful are those created from a pop-up with a Call to Action CTA. These can be very simple boxes asking visitors to subscribe to emails.
Subscription popups are usually simple forms that ask for the potential subscriber’s first name and email address. Sometimes there is a checklist of products or services within that niche they may be interested in learning more about.