How can I convince my website visitors to provide me with their professional contact information?
Posted: Wed Dec 04, 2024 6:01 am
The answer is basic: give them something in return and include what you are going to give them in the CTA of the form.
What can you give them? Well, it depends on what you ask of them
. To put it in more list of togo consumer email vulgar terms, you are going to "sell" them something that they need and are willing to "pay" for with their data. The more they value what you give them, the more they will be willing to pay you. The concept is simple.
If you only ask for their email, a "promise" that you will help them solve a problem will probably be enough.
As you need to have more data from the potential client (phone number, company, position, number of employees...) you should offer them something that will compensate them: a checklist, a ticket to an event, an ebook, a free consultation...
You get the idea, right? But then again, you might be wondering how to figure out what's the best thing to offer them.
I suggest you follow these steps:
Talk to your sales and marketing department. They are the ones who deal with customers on a daily basis and know what their needs are.
Monitor the Internet to find out what people are searching for on Google and what people are saying on social media about the needs identified by the sales and marketing department.
Organize these needs by search volumes and, above all, by how relevant they may be to your ideal target audience. It's not about having a lot of data from a lot of people, but about the people who are really interested and who interest you.
When you know these needs, create or buy something that can really help them solve a specific problem and offer it to them... in exchange for their data.
If you do not have the resources to do this work internally, seek the help of professionals who are experts in online marketing.
What can you give them? Well, it depends on what you ask of them
. To put it in more list of togo consumer email vulgar terms, you are going to "sell" them something that they need and are willing to "pay" for with their data. The more they value what you give them, the more they will be willing to pay you. The concept is simple.
If you only ask for their email, a "promise" that you will help them solve a problem will probably be enough.
As you need to have more data from the potential client (phone number, company, position, number of employees...) you should offer them something that will compensate them: a checklist, a ticket to an event, an ebook, a free consultation...
You get the idea, right? But then again, you might be wondering how to figure out what's the best thing to offer them.
I suggest you follow these steps:
Talk to your sales and marketing department. They are the ones who deal with customers on a daily basis and know what their needs are.
Monitor the Internet to find out what people are searching for on Google and what people are saying on social media about the needs identified by the sales and marketing department.
Organize these needs by search volumes and, above all, by how relevant they may be to your ideal target audience. It's not about having a lot of data from a lot of people, but about the people who are really interested and who interest you.
When you know these needs, create or buy something that can really help them solve a specific problem and offer it to them... in exchange for their data.
If you do not have the resources to do this work internally, seek the help of professionals who are experts in online marketing.