Well, that's exactly what you could do with a segmented email list in Facebook ads (Meta)
If you want to start creating Meta ads that work, you’ll need to consider changing the way you target your audience. It’s no secret that the key to increasing your Meta ad relevance lies in proper targeting . The more relevant your ad is to your target audience, the higher its relevance score will be, and ultimately, the lower your CPC will be.
So what better way to build a relevant audience for your Meta ad than by using an email list full of prospects who have already shown interest in your brand?
Last year it was germany consumer email list revealed that Meta Ads costs are increasing by 9% year-over-year. So there’s no better time to start using your email list to deliver better targeting and segmentation.
Generate a similar audience in Meta ads
There are many ways to use an email list on Facebook to generate ads that work, however, generating a lookalike audience is one of the most effective strategies . Research has shown that lookalike audiences for some online shopping and travel companies reduced CPA (cost per action) by 54% to 70%. That’s a huge saving you can make and it only takes a few minutes to change.
Similar or lookalike targeting in Meta ads is also great for businesses whose email lists still need some work. If you don’t have access to a large email list and the ability to re-engage your current contact list is slim, lookalike targeting will allow you to reach a much larger pool of potential customers who are just waiting to be converted.
What exactly is a lookalike audience?
A lookalike audience is a group of people who have similar qualities to your source audience , which in this case is your current email list . When you upload your list to Meta Ads , they identify these users in their system and produce a new, segmented contact list for you that is based on the common qualities and interests shared by your list. This is a brand new audience, ready for you to convert.
