It is very common for brands to spend large amounts of money on marketing strategies without really knowing which actions will bring them conversions and which will not. Therefore, if you really want to invest in marketing wisely and make sure that all actions have a real impact on your brand, revenue attribution in marketing is of interest to you. In this article we will tell you everything about it so that you can start putting it into practice and not have to spend your money in vain.
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Revenue attribution in marketing: what it is and what is the best model
What is revenue attribution in marketing?
Marketing attribution refers to a set of methods that austria phone number resource analyze which marketing channels or which touchpoints are generating revenue for the brand. In other words, the different communication channels of a business that the consumer may go through are monitored to see when the conversion occurs.
The goal is to give a higher or lower value to each step of the customer journey to see which ones are worth a greater investment of time and money. In this way, as you can see, revenue attribution can be done in a more objective and accurate way.
Within revenue attribution in marketing, there are different attribution models . Each follows a unique methodology, and depending on your business, certain attribution models may be more suitable than others.
What types of revenue attribution models are there?
Each revenue attribution model allocates the value of a conversion across touchpoints in a different way. When choosing yours, we recommend testing them all and comparing their performance until you find the one that best fits your business model. In general, there are the following attribution models.
