6 subliminal ways to get website visitors to do what you want
Posted: Wed Dec 04, 2024 6:34 am
Your website is an incredibly powerful tool you should be utilizing to get the most out of your visitor interactions, even if you don’t sell your product or service online.
What do you want people to do when they visit your website? Whether you want them to make a purchase, fill out a contact form or download an e-book, good website design can play a huge role in pointing users in the right direction.
Keep reading as our graphic design team shares some of the subliminal ways you can encourage your website visitors to do what you want.
Flow
In the Western world, people read from left to right and top to list of portugal consumer email bottom. This means your website’s most important elements should be at the top left of the page. This may include your logo, main headline and a call to action button. You can use angles and other interesting elements to lead users eyes down a page. The bottom of the page is where the least important elements should go — which is why you normally see things like copyright disclaimers and terms and conditions in website footers.
Color
Make important call to action buttons prominent by using a bold, vibrant color. Give backgrounds and other less important elements subtle colors. If you are limited to specific brand colors, consider how they are grouped together. Make sure nearby colors are totally different from the color of the element that you want to stand out.
Size
The largest elements on a website generally get noticed first. However, size is a balancing act. Be careful not to make elements too large or they will overpower the whole design. Also avoid making all of the elements similar in size. If everything is the same size, you’ll lose flow of your website and nothing in particular will stand out.
What do you want people to do when they visit your website? Whether you want them to make a purchase, fill out a contact form or download an e-book, good website design can play a huge role in pointing users in the right direction.
Keep reading as our graphic design team shares some of the subliminal ways you can encourage your website visitors to do what you want.
Flow
In the Western world, people read from left to right and top to list of portugal consumer email bottom. This means your website’s most important elements should be at the top left of the page. This may include your logo, main headline and a call to action button. You can use angles and other interesting elements to lead users eyes down a page. The bottom of the page is where the least important elements should go — which is why you normally see things like copyright disclaimers and terms and conditions in website footers.
Color
Make important call to action buttons prominent by using a bold, vibrant color. Give backgrounds and other less important elements subtle colors. If you are limited to specific brand colors, consider how they are grouped together. Make sure nearby colors are totally different from the color of the element that you want to stand out.
Size
The largest elements on a website generally get noticed first. However, size is a balancing act. Be careful not to make elements too large or they will overpower the whole design. Also avoid making all of the elements similar in size. If everything is the same size, you’ll lose flow of your website and nothing in particular will stand out.