SEO & SEM Baidu Advertising: What it is and how to use it in your marketing strategy
Posted: Wed Dec 04, 2024 6:36 am
Many brands focus solely on positioning on Google, but when you have a presence in China, where the most used search engine is Baidu, it becomes essential to carry out SEM strategies or campaigns to appear among the first results of the SERP. In fact, Baidu Advertising or advertising on Baidu , which would be precisely an SEM campaign, can be one of the best strategies to position in this search engine that has become the fourth most used in the world. But what is Baidu Advertising and how could it be applied to obtain good results?
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Baidu Advertising: What it is and how to use it in your marketing strategy
What is Baidu Advertising?
Positioning on Baidu, the most used search engine in China and the fourth in the world, becomes essential when part or a large part of the target customers are located in China. In this case, you can resort to Baidu Advertising or Baidu Ads, which consists of improving positioning, increasing visibility and gaining recognition by advertising on the search engine .
Advertising on a search engine like Baidu is paid. This means that the brand will have to make a financial investment, more or less large depending on its budget and objectives, in order to advertise. Normally, PPC or Pay per Click is chosen , since it offers greater flexibility and greater control over the investment.
Do you want to learn more about SEM and Google Ads? Click here azerbaijan phone number resource and download the most complete manual on how to successfully run advertising campaigns on Google (updated edition for 2024).
Baidu Advertising: What it is and how to use it in your marketing strategy
What is Baidu Advertising?
Positioning on Baidu, the most used search engine in China and the fourth in the world, becomes essential when part or a large part of the target customers are located in China. In this case, you can resort to Baidu Advertising or Baidu Ads, which consists of improving positioning, increasing visibility and gaining recognition by advertising on the search engine .
Advertising on a search engine like Baidu is paid. This means that the brand will have to make a financial investment, more or less large depending on its budget and objectives, in order to advertise. Normally, PPC or Pay per Click is chosen , since it offers greater flexibility and greater control over the investment.